The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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5 new ways to engage your audience in the post-platform era (+ examples)

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from…
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5 benefits of developing a first-party data strategy

First-party data isn’t just a nice-to-have anymore. It’s a non-negotiable for media businesses to survive and thrive in today’s competitive media environment.  Those leaders…
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How to advocate for audience development

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual…
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What to know about Google’s search updates

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as…
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James Capo appointed CEO of Omeda

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce…
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How to drive first-party data with registration walls

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with…
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email

8 tips to write subject lines that get opened (+ examples)

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your…
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Secrets to securing a sustainable subscriber base

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility…
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The top 5 reasons why your audience subscribes

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever.…
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6 audience growth challenges you can solve with a customer data platform

It takes more than buzz to earn someone’s business. You need to understand your audience’s behaviors and preferences, collect data that accurately represents those…
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Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads

Unlocking the full potential of your website requires more than just visibility; it demands a strategic approach to converting your elusive audience. Navigating the…
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The biggest barriers to creating a strong content strategy (+ how to break them)

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your…
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How can I turn my audience into a community?

Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community.   In this article, learn how…
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5 effective strategies to reduce your subscriber acquisition costs

You need to get more paid subscribers. But your budget just got cut, your team’s getting stretched across more and more initiatives, and your…
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How to make your subscribers feel valued

By now, you know you can’t depend on fleeting traffic to drive your media business: Top news sites got about 11.5 percent of their…
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