The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

How Associations Build Revenue Without Raising Dues

Association leaders face several stressors. Dues income is flat or shrinking as a share of the budget. Members expect more for the same price….

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How Omeda + GA Data Drive New Sales & Upend Content Strategy for Randall-Reilly

How Randall-Reilly Used Omeda and GA To Grow Email Engagement by 10+%    Who is your audience? If you’re running a neighborhood bodega, that’s a…
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How to build a customer profile (with examples)

What is a customer profile? A customer profile is a detailed description of a typical customer or target audience for a product, service, or…
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What HTML elements can I include in my emails?

To attract attention, your emails need to catch the audience’s eye right away.  Interactive elements go a long way toward helping you do that.…
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5 Odyssey templates to inspire your next campaign

Odyssey — Omeda’s marketing automation platform — helps you give your audience the customized, cohesive experiences they expect across email, website and ads.  But…
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How to Prepare for Google’s Email Authentication Requirements

In 2024, Google announced a series of major changes in how it handles email in order to cut down on spam and keep inboxes…
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What is a CDP? | Omeda

A customer data platform is packaged software that collects first-, second- and third-party customer data from on- and offline customer touchpoints, then normalizes it…
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5 new ways to engage your audience in the post-platform era (+ examples)

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from…
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5 benefits of developing a first-party data strategy

First-party data isn’t just a nice-to-have anymore. It’s a non-negotiable for media businesses to survive and thrive in today’s competitive media environment.  Those leaders…
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How to advocate for audience development

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual…
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What to know about Google’s search updates

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as…
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James Capo appointed CEO of Omeda

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce…
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How to drive first-party data with registration walls

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with…
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email

8 tips to write subject lines that get opened (+ examples)

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your…
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Secrets to securing a sustainable subscriber base

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility…
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The top 5 reasons why your audience subscribes

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever.…
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