The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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Building a Strong Data Governance Program: Metrics & KPIs

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data…
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10 audience development takeaways from our forum with The Rebooting and The Guardian

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our…
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The case for hiring a Chief Audience Officer

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books. Nobody would run their business that way.…
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Why The Guardian employs a frequency-based audience strategy

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors,…
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SMS Marketing Best Practices for your Subscription and Marketing Campaigns

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator:…
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Ask the experts: How can I unlock the value of my audience?

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for…
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How to prepare and launch your SMS marketing strategy

We recently launched SMS on Omeda to help you broaden your communications, connect with your audience and create a SMS marketing strategy.  Done well,…
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Creating your modern media growth playbook

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their…
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Mastering the essentials to maximize your email campaigns: Email Deliverability best practices

Following email deliverability best practices helps you engage your engagement, ensure your emails reach your audience, and increase your revenue. And even small strategy…
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Apple Intelligence: how to prepare for Apple’s new changes to email

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI…
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2024 Data Privacy Best Practices and Updates: the ARPA, AI and more

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of…
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6 Audience Growth Strategies for Media Operators in 2024

We are halfway through 2024. While some nagging hurdles exist across the business and consumer media, we’re seeing opportunity and audience growth strategies for…
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Omeda SMS Marketing Strategies for Media Companies in 2024

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether…
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Five Pillars of Good Content in 2024

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway.…
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CDP power plays: 15+ customer data platform use cases for media companies

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to…
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