The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Stop Gating Content. Start Selling Access.

At OX9, two sharp minds in B2B media sat down to talk subscriptions — and what emerged wasn’t a how-to on paywalls. It was…

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AI governance

AI Governance Isn’t Optional: Here’s Where to Start 

It’s tempting to treat AI like a shiny new toy—fun to play with, full of promise, and, for now, mostly someone else’s responsibility.  But…
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an image of a unicorn drinking a rainbow milkshake, playing a harp in the cloud city, surrounded by ex-presidents

Why AI Prompts (Not Checkboxes) Are the Future of B2B Advertising

What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s……
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Matt Downing, Endeavor Business Media speaks at OX8

How Endeavor Business Media Is Winning with Marketing Automation

How Endeavor Reengaged $1M in Audience—By Automating Smarter If you’re still manually updating email campaigns or waiting on an editor to send you a…
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Privacy and security

Privacy, AI, and the Great Regulatory Patchwork: What 2025 Means for Your Data Strategy 

So far, 2025 has brought a mishmash of state-level privacy laws, a rising tide of AI governance implications, and exactly zero federal legislation to…
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Kate Hand speaking at OX8

How Gardner’s ‘Grow’ Platform Turns Audience Insight Into Revenue

Kate Hand didn’t come to OX8 with her usual tidy listicle. She came with a message: If your media company wants to survive in…
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First party data

Local Broadcasters, Meet Your Competitive Edge: First-Party Data

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach,…
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6 Things Association Leaders Don’t Know About CDPs—But Should

Why your member engagement strategy might be missing its most powerful tool, and how a Customer Data Platform (CDP) can change the game.  For…
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OX8 news

Omeda Unveils 2025 State of Audience Report, New AI-Powered Intelligence Tools, and Expanded CredSpark Integration at Omeda Idea Exchange

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange,…
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ad sales blog

5 Smart Ways to Sell More Ads With First-Party Data

In our latest State of Audience report, we learned that the most important source of revenue for audience-driven businesses are digital ad sales. (94%…
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audience

6 Risks of Renting Your Audience (And How to Own It Instead)

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising…
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Re-engage email subscribers

5 Proven Ways to Re-Engage Inactive Subscribers (That Media Brands Swear By)

Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized…
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audience first party data

Why Unified First Party Data Matters More Than Ever

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading…
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Omeda welcomes Sean Griffey to Board of Directors

Omeda Welcomes Sean Griffey to Board of Directors

Co-Founder of B2B Media Powerhouse, Industry Dive, Joins Omeda’s Board CHICAGO, Mar. 4, 2025 | Omeda, a leading audience marketing SaaS platform, is pleased…
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Best practices for cleaner and more reliable audience data

Audience data hygiene isn’t just a best practice or busy work. It’s essential for getting actionable audience data. Actionable data drives growth and revenue.…
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bot click blog

Understanding bot clicks from data center IPs and their impact on email metrics

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign…
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