The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Where Audience Data Pays Off: Events, Subscriptions & Advertising

Ask a media executive where the revenue comes from, and you’ll probably hear three answers: subscriptions, advertising, and events. Ask who owns the audience…

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Visual guide on building non-dues revenue discreetly, avoiding potential questions from members.

Gmail updates blog

Gmail’s New Subscription and Promotions Features: Impact on Publishers

Google quietly introduced two Gmail updates this summer that change how subscribers see and interact with your emails. While the updates are positioned as…
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Marketing automation funnel for publishers showing top, middle, and bottom stages leading to revenue growth

From Ads to Automation: How Publishers Can Unlock $2M+ in Revenue Growth

For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model…
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Stephanie Kaplan Lewis of Her Campus Media

How Her Campus Built a Community-First Media Business That Stays Relevant Across Generations

At OX8, Stephanie Kaplan Lewis — CEO and co-founder of Her Campus Media — shared the story of how a Harvard student publication grew…
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Morning Brew Blog

Morning Brew’s Playbook for Building Smarter, Stickier B2B Growth Engines

At OX8, Morning Brew Inc.’s Kristine Wyatt and Mike Nallan made a bold claim. “We’re the most engaging business media company in the world,”…
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OX8 consumer media panel talking about first-party data

How First-Party Data is Transforming Consumer Media in 2025: Lessons from Industry Leaders

In the past, consumer media companies thrived on traffic-driven revenue, relying heavily on third-party platforms like Google and Facebook to fuel audience growth. But…
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AI governance

AI Governance Isn’t Optional: Here’s Where to Start 

It’s tempting to treat AI like a shiny new toy—fun to play with, full of promise, and, for now, mostly someone else’s responsibility.  But…
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an image of a unicorn drinking a rainbow milkshake, playing a harp in the cloud city, surrounded by ex-presidents

Why AI Prompts (Not Checkboxes) Are the Future of B2B Advertising

What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s……
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Matt Downing, VP Audience at EndeavorB2B speaks at OX9

How Endeavor Business Media Is Winning with Marketing Automation

How Endeavor Reengaged $1M in Audience—By Automating Smarter If you’re still manually updating email campaigns or waiting on an editor to send you a…
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Privacy and security

Privacy, AI, and the Great Regulatory Patchwork: What 2025 Means for Your Data Strategy 

So far, 2025 has brought a mishmash of state-level privacy laws, a rising tide of AI governance implications, and exactly zero federal legislation to…
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Kate Hand speaking at OX8

How Gardner’s ‘Grow’ Platform Turns Audience Insight Into Revenue

Kate Hand didn’t come to OX8 with her usual tidy listicle. She came with a message: If your media company wants to survive in…
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First party data

Local Broadcasters, Meet Your Competitive Edge: First-Party Data

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach,…
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6 Things Association Leaders Don’t Know About CDPs—But Should

Why your member engagement strategy might be missing its most powerful tool, and how a Customer Data Platform (CDP) can change the game.  For…
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OX8 news

Omeda Unveils 2025 State of Audience Report, New AI-Powered Intelligence Tools, and Expanded CredSpark Integration at Omeda Idea Exchange

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange,…
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ad sales blog

5 Smart Ways to Sell More Ads With First-Party Data

In our latest State of Audience report, we learned that the most important source of revenue for audience-driven businesses are digital ad sales. (94%…
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audience

6 Risks of Renting Your Audience (And How to Own It Instead)

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising…
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