The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

How Associations Build Revenue Without Raising Dues

Association leaders face several stressors. Dues income is flat or shrinking as a share of the budget. Members expect more for the same price….

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browser cookies

Why Cookies Still Matter for Privacy, Trust, and Your Data Strategy 

Cookies Aren’t Crumbling (Yet), But Your Compliance Might Be Will Google kill the third-party cookie this year? Maybe. Probably. Eventually?  At this point it…
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Fast Company and Inc. choose Omeda

Publisher of Fast Company and Inc. Chooses Omeda to Unify Audience Data and Accelerate Growth

Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising. October 7, 2025 – Mansueto Ventures, publisher…
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Audience Insights blog

How Audience Insights Turns Data Into Action

Stop guessing and start growing: How Omeda’s Audience Insights turns data into action You’ve spent years collecting and unifying first-party data, from email engagement…
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Gmail updates blog

Gmail’s New Subscription and Promotions Features: Impact on Publishers

Google quietly introduced two Gmail updates this summer that change how subscribers see and interact with your emails. While the updates are positioned as…
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Marketing automation funnel for publishers showing top, middle, and bottom stages leading to revenue growth

From Ads to Automation: How Publishers Can Unlock $2M+ in Revenue Growth

For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model…
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Stephanie Kaplan Lewis of Her Campus Media

How Her Campus Built a Community-First Media Business That Stays Relevant Across Generations

At OX8, Stephanie Kaplan Lewis — CEO and co-founder of Her Campus Media — shared the story of how a Harvard student publication grew…
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Morning Brew Blog

Morning Brew’s Playbook for Building Smarter, Stickier B2B Growth Engines

At OX8, Morning Brew Inc.’s Kristine Wyatt and Mike Nallan made a bold claim. “We’re the most engaging business media company in the world,”…
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OX8 consumer media panel talking about first-party data

How First-Party Data is Transforming Consumer Media in 2025: Lessons from Industry Leaders

In the past, consumer media companies thrived on traffic-driven revenue, relying heavily on third-party platforms like Google and Facebook to fuel audience growth. But…
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AI governance

AI Governance Isn’t Optional: Here’s Where to Start 

It’s tempting to treat AI like a shiny new toy—fun to play with, full of promise, and, for now, mostly someone else’s responsibility.  But…
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an image of a unicorn drinking a rainbow milkshake, playing a harp in the cloud city, surrounded by ex-presidents

Why AI Prompts (Not Checkboxes) Are the Future of B2B Advertising

What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s……
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Matt Downing, VP Audience at EndeavorB2B speaks at OX9

How Endeavor Business Media Is Winning with Marketing Automation

How Endeavor Reengaged $1M in Audience—By Automating Smarter If you’re still manually updating email campaigns or waiting on an editor to send you a…
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Privacy and security

Privacy, AI, and the Great Regulatory Patchwork: What 2025 Means for Your Data Strategy 

So far, 2025 has brought a mishmash of state-level privacy laws, a rising tide of AI governance implications, and exactly zero federal legislation to…
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Kate Hand speaking at OX8

How Gardner’s ‘Grow’ Platform Turns Audience Insight Into Revenue

Kate Hand didn’t come to OX8 with her usual tidy listicle. She came with a message: If your media company wants to survive in…
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First party data

Local Broadcasters, Meet Your Competitive Edge: First-Party Data

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach,…
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6 Things Association Leaders Don’t Know About CDPs—But Should

Why your member engagement strategy might be missing its most powerful tool, and how a Customer Data Platform (CDP) can change the game.  For…
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