The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

Read Blog

Why Domain-Level Metrics Matter for Email Engagement

Email teams love content debates. Subject lines. CTA placement. Send time. Frequency. Those arguments feel productive. They also dodge a harder truth. Where an…
Read Article

Gmail’s AI Inbox Changes the Rules for Email — Here’s How Publishers Should Adjust

Google is putting more generative AI tools into Gmail. On January 8, the company announced a new “AI Inbox” tab that reads every message…
Read Article

Agentic AI is coming fast, and it’s about to change how media operators work

2025 was quite a whirlwind year for generative AI adoption. And despite disagreement about the ROI so far, there’s little sign that AI growth…
Read Article
Fusable accepts their OX8 award

How to Submit a Winning OX Award Entry

Staring at a blank award entry form is a uniquely humbling experience. You know the work was strong. The results were real. Your team…
Read Article
activating audience data

Audience Data Activation: How Publishers Turn Insight into Strategy

Publishers talk about audience data all the time. Most collect plenty of it. Many invest in reporting tools. A growing number even say they…
Read Article
A Media Operator Summit 2025 Stage

What’s Next for Media Operators: Lessons from A Media Operator Summit

The tone across media has shifted — and nowhere was that clearer than at A Media Operator Summit. Heading into 2026, operators are prioritizing…
Read Article
Yahoo Email Insights

Yahoo Launches New Insights Dashboard for Senders — Here’s What You Need to Know 

Yahoo rolled out a new Insights dashboard on October 27th for senders — here’s why it matters.  Yahoo’s new Insights dashboard for email senders…
Read Article
AI powered content tagging

How AI-Powered Content Tagging Helps You Personalize at Scale

Every marketer wants to deliver more relevant content. But when your team is producing dozens—or hundreds—of articles, newsletters, and campaigns each week, it’s nearly…
Read Article
Gift Subscriptions

Turn Gift Subscriptions Into a Holiday Growth Engine

Gift subscriptions aren’t just a nice-to-have holiday promo — they can be one of the most efficient ways to drive new readership and recurring…
Read Article
Google Postmaster email

A Primer on Google’s Postmaster Tools Changes

If you rely on email to reach your audience, here’s one recent change worth knowing: Starting October 31st, the legacy version of Postmaster Tools…
Read Article
browser cookies

Why Cookies Still Matter for Privacy, Trust, and Your Data Strategy 

Cookies Aren’t Crumbling (Yet), But Your Compliance Might Be Will Google kill the third-party cookie this year? Maybe. Probably. Eventually?  At this point it…
Read Article
Fast Company and Inc. choose Omeda

Publisher of Fast Company and Inc. Chooses Omeda to Unify Audience Data and Accelerate Growth

Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising. October 7, 2025 – Mansueto Ventures, publisher…
Read Article
Audience Insights blog

How Audience Insights Turns Data Into Action

Stop guessing and start growing: How Omeda’s Audience Insights turns data into action You’ve spent years collecting and unifying first-party data, from email engagement…
Read Article
Gmail updates blog

Gmail’s New Subscription and Promotions Features: Impact on Publishers

Google quietly introduced two Gmail updates this summer that change how subscribers see and interact with your emails. While the updates are positioned as…
Read Article
Marketing automation funnel for publishers showing top, middle, and bottom stages leading to revenue growth

From Ads to Automation: How Publishers Can Unlock $2M+ in Revenue Growth

For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model…
Read Article

Get the latest articles to your inbox

Subscribe to updates