The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

How Associations Build Revenue Without Raising Dues

Association leaders face several stressors. Dues income is flat or shrinking as a share of the budget. Members expect more for the same price….

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OX8 news

Omeda Unveils 2025 State of Audience Report, New AI-Powered Intelligence Tools, and Expanded CredSpark Integration at Omeda Idea Exchange

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange,…
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ad sales blog

5 Smart Ways to Sell More Ads With First-Party Data

In our latest State of Audience report, we learned that the most important source of revenue for audience-driven businesses are digital ad sales. (94%…
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audience

6 Risks of Renting Your Audience (And How to Own It Instead)

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising…
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Re-engage email subscribers

5 Proven Ways to Re-Engage Inactive Subscribers (That Media Brands Swear By)

Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized…
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audience first party data

Why Unified First Party Data Matters More Than Ever

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading…
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Omeda welcomes Sean Griffey to Board of Directors

Omeda Welcomes Sean Griffey to Board of Directors

Co-Founder of B2B Media Powerhouse, Industry Dive, Joins Omeda’s Board CHICAGO, Mar. 4, 2025 | Omeda, a leading audience marketing SaaS platform, is pleased…
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Best practices for cleaner and more reliable audience data

Audience data hygiene isn’t just a best practice or busy work. It’s essential for getting actionable audience data. Actionable data drives growth and revenue.…
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bot click blog

Understanding bot clicks from data center IPs and their impact on email metrics

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign…
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2025

2024 Product Review + What’s Coming in 2025

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients…
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Our top 10 audience development tips from 2024

Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year,…
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Best resources of 2024

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t,…
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OX8

Highlights from our last Omeda Idea Exchange

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience…
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Unlocking gold: how to turn your audience data into revenue

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting…
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Best practices to create better cancellation flows

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the…
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5 ways to drive more actionable audience feedback

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll…
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