The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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Best practices for cleaner and more reliable audience data

Audience data hygiene isn’t just a best practice or busy work. It’s essential for getting actionable audience data. Actionable data drives growth and revenue.…
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bot click blog

Understanding bot clicks from data center IPs and their impact on email metrics

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign…
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2025

2024 Product Review + What’s Coming in 2025

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients…
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Our top 10 audience development tips from 2024

Working on your 2025 audience development strategy? Want to learn how businesses like yours are thinking about data, AI and audience engagement?  This year,…
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Best resources of 2024

From shifting algorithms to advertising shortfalls, 2024 was an eventful year in media. So we’re taking a minute to review what worked, what didn’t,…
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OX8

Highlights from our last Omeda Idea Exchange

Every December, we gather a list of our top resources from the year to summarize key takeaways and help you plan next year’s audience…
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Unlocking gold: how to turn your audience data into revenue

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting…
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Best practices to create better cancellation flows

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the…
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5 ways to drive more actionable audience feedback

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll…
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11 steps to stop subscriber fatigue before it starts

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more…
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4 registration wall examples from leading publishers

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their…
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4 benefits of accepting digital wallet payments

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from…
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Simple ways to improve your subscription conversion rates

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income…
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5 strategies for growing and monetizing your newsletter

Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see…
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Your audience growth playbook for 2025

In or State of Audience Report, media professionals in 2025 and 2024 expressed strong interest in growing their audience size. (In 2024, nearly 70%…
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