The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

How Associations Build Revenue Without Raising Dues

Association leaders face several stressors. Dues income is flat or shrinking as a share of the budget. Members expect more for the same price….

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Apple Intelligence: how to prepare for Apple’s new changes to email

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI…
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2024 Data Privacy Best Practices and Updates: the ARPA, AI and more

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of…
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6 Audience Growth Strategies for Media Operators in 2024

We are halfway through 2024. While some nagging hurdles exist across the business and consumer media, we’re seeing opportunity and audience growth strategies for…
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Omeda SMS Marketing Strategies for Media Companies in 2024

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether…
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Five Pillars of Good Content in 2024

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway.…
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CDP power plays: 15+ customer data platform use cases for media companies

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to…
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Omeda announces new partnership with CredSpark

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and…
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How to use customer data platforms to host next-level events

2025 is the year of in-person events. This year, media companies from The Atlantic to Payload are using them to connect with their audiences…
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20 things to look for in a CDP vendor

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors…
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Omeda releases industry-first State of Audience Report

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment…
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Congratulations to our OX7 award winners!

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our…
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5 ways to use Omeda + CredSpark

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences…
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9 steps to implement a first-party data strategy

First-party data gives media companies real insights into what their audience loves, allowing for tailored content and ads. Plus, it helps build stronger, direct…
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What are click bots?

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely.  Bots made up…
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Navigating AI Privacy for Content Creators

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies…
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