The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Real Cost of Waiting to Unify Your Audience Data

“Maybe Next Year” Is Getting Expensive The free funnel is closing For two decades, search carried a lot of publishers’ audience acquisition for free….

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Omeda announces new partnership with CredSpark

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and…
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How to use customer data platforms to host next-level events

2025 is the year of in-person events. This year, media companies from The Atlantic to Payload are using them to connect with their audiences…
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20 things to look for in a CDP vendor

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors…
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Omeda releases industry-first State of Audience Report

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment…
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Congratulations to our OX7 award winners!

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our…
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5 ways to use Omeda + CredSpark

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences…
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9 steps to implement a first-party data strategy

First-party data gives media companies real insights into what their audience loves, allowing for tailored content and ads. Plus, it helps build stronger, direct…
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What are click bots?

The rise of click bots has made it harder to trust open and click data — or conduct marketing activities securely.  Bots made up…
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Navigating AI Privacy for Content Creators

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies…
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How Omeda + GA Data Drive New Sales & Upend Content Strategy for Randall-Reilly

How Randall-Reilly Used Omeda and GA To Grow Email Engagement by 10+%    Who is your audience? If you’re running a neighborhood bodega, that’s a…
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How to build a customer profile (with examples)

What is a customer profile? A customer profile is a detailed description of a typical customer or target audience for a product, service, or…
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What HTML elements can I include in my emails?

To attract attention, your emails need to catch the audience’s eye right away.  Interactive elements go a long way toward helping you do that.…
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5 Odyssey templates to inspire your next campaign

Odyssey — Omeda’s marketing automation platform — helps you give your audience the customized, cohesive experiences they expect across email, website and ads.  But…
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How to Prepare for Google’s Email Authentication Requirements

In 2024, Google announced a series of major changes in how it handles email in order to cut down on spam and keep inboxes…
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What is a CDP? | Omeda

A customer data platform is packaged software that collects first-, second- and third-party customer data from on- and offline customer touchpoints, then normalizes it…
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