Salesforce Marketing Cloud vs Omeda
|Why Choose Omeda Over Salesforce Marketing Cloud||Omeda||Salesforce Marketing Cloud|
|All-in-one customer data platform (CDP), with native marketing automation and subscription management|
|In-house media expertise|
|Hands-on onboarding and integration support|
|Omni-channel marketing automation|
|On-site targeting and personalization for all customers|
|Content metering and monetization|
|Comprehensive real-time reporting|
|Fully customizable data hierarchy|
|Best for media organizations|
Ready to experience the power of Omeda's audience marketing platform?
All-in-one CDP, marketing automation and subscription management
Omeda has the only CDP that’s part of a full-service audience marketing solution, which also includes native email, marketing automation and subscription management. You don’t just get a single audience view. You can also manage, activate, and monetize that audience — all from one place. Salesforce Marketing Cloud is a suite of marketing products including many of the same features, including a CDP, email and marketing automation. However, it reserves many of the features you need to make the most of the platform — including segmentation, A/B testing, rules-based decisioning and most personalization — to its premium plan, which starts at $100,000 per year. This could be cost-prohibitive for media companies.
Salesforce also lacks native subscription management. So users would need to use a third-party service to process payments and deliver issues, which could be more expensive and time-consuming than using a native solution.
Onboarding and integration support
Omeda helps clients master the platform and reach their audience growth goals with extensive onboarding support. We provide 1:1 support on building use cases; setting up integrations and API connections; and customizing the platform to individual needs..
Salesforce Marketing Cloud is a more self-service option designed for companies with large IT teams: They provide pre-built integrations and integration builders, but don’t provide hands-on support. Reviewers have also said that it is difficult to implement the platform without additional development knowledge, a large team or an outside implementation consultant. So you may not be able to take full advantage of the Salesforce Marketing Cloud if you have limited IT resources or need hands-on help.
In-house media experience
Founded by a family of publishers in 1978, Omeda was built to help media companies connect with their audiences. As part of that mission, they provide a panel of in-house media experts to help customers reach their audience growth and engagement goals.
Salesforce’s powerful marketing platform is valuable for enterprises across many industries. However, it lacks the industry-specific resources that media teams will need to grow their businesses and navigate a rapidly transforming digital landscape.
On-site targeting and personalization for all customers
Both Omeda and Salesforce Marketing Cloud help customers use their audience data to create more targeted, successful customer journeys. Omeda offers content recommendations and on-site messaging for all customers while Salesforce offers website and app targeting, as well as product and content recommendations.
However, Salesforce restricts most of its personalization features — including website and email targeting, rule-based decisioning, and personalized recommendations — to its premium plan.
Content metering and monetization connected to the rest of your database
Omeda’s wide range of paywalls, gated content and subscription-based services help media businesses drive revenue from their work. Better yet, since Omeda’s connected to a CDP and subscription management solution, each payment, sign-up and form submission is processed right through the platform and added to the person’s system of record. This helps media companies get income from their content as efficiently as possible.
Salesforce Marketing Cloud doesn’t provide metering or any other subscription services. So if content’s a core part of your business model, you would need to use a third-party service to gate your content and process the payments.
Enterprises That Chose Omeda Over Others
"Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."
"The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business."
"We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations."
Create powerful emails at scale and maximize your deliverability.
Book a demo to see the difference!