Elevate your channel engagement with Omeda, a trusted resource for audience development teams

To drive business, you need to know what resonates with each individual in your audience. Not what works on the average person in your dataset.

That’s where we come in: Omeda combines disparate customer data from every touchpoint into one place.

So you know exactly how each person in your audience is interacting with you across all channels — and what they still need to become a loyal customer for the long term.

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Omeda is trusted by the world’s top brands

  • Gardner Business Media
  • Randall Reilly
  • Meredith
  • Ogden Publications
  • Babcox
  • BNP Media

Why audience development teams choose Omeda as their channel engagement platform

  • Spark engagement with segmentation
  • Respond to interest in real time
  • Attribute each interaction to revenue

  • "The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business… the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now."

    — Paul D., Director of Audience

  • "From list management to the built-in Customer Data Platform and the email marketing platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately."

    — Kyle S., Director of Digital Media

  • "We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team… Guess what folks, that's what I call true growth, scale and efficiency in operations."

    — Roberta M., SVP of Product Development

Top 3 reasons audience development teams trust Omeda as their channel engagement platform

Drive insights that power growth with Omeda.

Spark engagement with segmentation

Omeda combines disparate customer data from multiple touchpoints to create a single customer view. Use this to create multi-dimensional marketing segments — and strengthen your relationship with your customers.

  • Collect customer data from every touchpoint — from email and print to events and website — to create a complete view of each customer.
  • Choose from 100+ demographic, behavioral and product-related fields to add additional criteria to your lists.
  • Run queries on our Audience Search tool to access customer profiles in real time, then add them to new segments or campaigns.
  • New entries are automatically added to segments in which they meet criteria, so your lists are always refreshed.

Respond to interest in real time

Omeda gives you the information you need to capitalize on each audience’s interest as soon as possible. Create more responsive customer journeys to maximize satisfaction and sales.

  • With a single customer view, target emails and offers to each individual’s full purchase history, their interests and behaviors, etc.
  • Use Omeda’s native email and marketing automation tool to guide each user down a customer journey that’s customized to their needs. Adjust wait times, filters, etc. to ensure you’re reaching the right people at the right time.
  • Personalize on-page content recommendations, paywalls, etc. to each visitor’s past purchase and viewing history.

Attribute each interaction to revenue

Omeda eliminates data silos so you can track the complete customer lifecycle in one place. See how each person in your audience responds to each of your marketing assets across all channels. Use this to prioritize tactics and allocate marketing spend more effectively.

  • Collect and unify customer data from every touchpoint to establish a single customer view and identify key trends over time.
  • Create behavioral events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.
  • Identify your most successful campaigns and replicate the content that works best with multi-touch revenue attribution.

Ready to upgrade your channel engagement with Omeda?

  • Spark engagement with segmentation
  • Respond to interest in real time
  • Attribute each interaction to revenue

Want to See Omeda in Action?

Get a customized demonstration of how Omeda can help your business.

Schedule a Demo