How marketing teams win business with Omeda’s customer journey map software

When data is scattered across different software, you can’t see which channels are contributing to revenue and winning business. Omeda eliminates data silos so you can track the complete customer lifecycle in one place. Prioritize the tactics that drive results — and stop wasting time in tools that aren’t.

• Collect customer data from every touchpoint — from email and print to events and website — to create a complete view of each customer.
• Measure the performance of your most important marketing pages via a lightweight JavaScript snippet that works with your website’s existing metadata. Identify your best design and UX assets and replicate high-performing tactics over time.
• Evaluate your email marketing success with best-in-class reports that go well beyond opens, clicks and CTRs.
• Track the performance of revenue-generating activities on your website, like paywalls, content gates and payment pages. Spot hidden friction points and resolve them more quickly.

Knowing your customer isn’t enough to earn their trust. You also need to meet with the right message in the right place.

Omeda’s centralized database gives teams the 360-degree customer insights to hone in on each customer’s needs — then create the campaigns that’ll win them over.

• Create detailed marketing segments using 100+ demographic, behavioral and product-related fields. Run queries on our Audience Search tool to access customer profiles in real time, then add them to new segments or campaigns.
• Use Omeda’s native email and marketing automation tool to guide each user down a customer journey that’s customized to their needs. Adjust wait times, filters, etc. to ensure you’re reaching the right people at the right time.
• Provide on-page content recommendations, personalizations, and display ads targeted to each website visitor’s past browsing history and purchases.

Managing each touchpoint of the customer journey manually takes costly time and energy… and in the meantime, your leads could go somewhere else.

With Omeda, you can create sophisticated customer journeys across channels — and automate them — so you can move quickly without sacrificing quality.

• Create multi-channel customer journeys with multiple touch points across email, social media, display ads, and more with Odyssey, Omeda’s marketing automation tool. Adjust wait times, filters and targeting to ensure a positive user experience.
• Give each team member the information they need to create compelling campaigns with customizable database views.
• Spend less time taking in, resolving and standardizing customer data from each channel.

• Evaluate every stage of the customer lifecycle
• Win customers with personalization
• Simplify customer journey orchestration