How Haymarket Media Increased Paid Subscriptions by 56% In One Year

Ten years ago, traffic was the number one KPI for media businesses — If you got enough buzz, eventually the business would follow. But as shown by the recent bankruptcies of social media-dominant organizations like Buzzfeed News and Vice, traffic doesn’t pay the bills.  

To succeed in today’s media landscape, you need to convert those website visitors into long-term readers and paid subscribers.

By using Omeda’s content metering and subscription management solutions, Haymarket Media was able to showcase the value of their publication and increase paid subscriptions by 56%. Read on to learn how they did it — and how you can replicate their strategy yourself.