Omeda Idea Exchange – OX7

OX7 returns to downtown Chicago

May 15-17, 2024
at the Loews Chicago Downtown Hotel

The annual Omeda summit is back! This unique industry event is created specifically for media, content and audience professionals. Spend three days in downtown Chicago, connecting, learning, and exploring the many facets of the media landscape.

OX7 Registration

Registration for OX7 has closed. We look forward to seeing everyone in Chicago!

Please contact for questions.
*Consulting Firms and Industry Sponsors are not eligible for the group discount.

OX7 Agenda

Pack your bags and big ideas and join us in Chicago. Gain insights and strategies from guest speakers, power panels, industry research, roundtables and success stories. Stay tuned for more details coming soon!

See who’s speaking at OX7

Adam Ryan, Workweek

Adam Ryan, CEO & Founder


Better together: How media brands can partner with experts to drive engagement & value in the post-traffic era

These days, everyone from the NYT to your next door neighbor has a mic. Some publishers saw the new influencers as a threat, but Adam Ryan saw opportunity: By supporting and elevating expert voices, he could create a new kind of media company — one that gave audiences truly differentiated content while driving sustainable revenue for both creator and company.

So he and Becca Sherman founded Workweek, a creator-first B2B media company giving industry experts the support they need to promote and monetize their content.

In this session, Adam Ryan tells us how to use expert-led content to amplify new voices, find new audiences and grow your media business. How can you elevate individual voices without sacrificing your company’s brand, credibility and equity? What are the risks and rewards  of tying your brand to a single voice? Ryan tackles all these questions and more during this can’t-miss keynote.

Nikki Smith, BNP Media

Nikki Smith, Chief Operations Officer

BNP Media

Fortune favors the bold: Lessons learned from BNP Media’s big bet on digital

In 2020, BNP Media announced it would close almost all of its 40 print brands and switch to digital — and that they’d do it in 90 days. For another company, that might’ve been the beginning of the end. But since then, BNP hasn’t just survived — they’ve successfully pivoted to a digital-first, audience-centric strategy.

So how did they do it? Nikki Smith tells us how BNP navigated this transition and provides practical takeaways for anyone navigating their own digital transformation, covering everything from auditing audience health, adapting their subscription and retention strategies for the digital space, and empowering their sales and content teams. Put your seat backs in their upright position and stow your tray tables — it’s going to be a wild ride.

Alexi Khajavi and Rhonda Wunderlin, Questex

Alexi Khajavi, President Hospitality, Travel & Wellness

Rhonda Wunderlin, SVP Performance Marketing


Dream team: How Questex combined insights and data to build a lean, mean go-to-market machine

Batman and Robin, Beyonce and Jay Z, Barbie and Oppenheimer. The best duos don’t just succeed — they create something even better than the sum of its parts. And that’s certainly been the case for Questex.

In this “back of the house/front of house presentation,” discover how Questex’s business and data teams worked together to create an unstoppable go-to-market machine. By combining its deep market knowledge with its audience database and off-site intent data, Questex was able to enhance its marketing segments, drive more actionable leads and ultimately, grow revenue. In this session, discover how to foster cross-functional collaboration, create a multi-dimensional go-to-market strategy and reach your revenue potential.

Craig Fuller, Firecrown Media & Freightwaves Media

Craig Fuller, Founder & CEO

Firecrown Media & FreightWaves Media

Two feet on the gas: How Craig Fuller has grown Firecrown Media into a high-flying media business  

Craig Fuller, founder and CEO of FreightWaves Media, has been busy lately: Since forming lifestyle brand Firecrown Media in 2021, the company has acquired FLYING Magazine in 2021, 25+ other aviation-related brands, and all of Bonnier’s marine-related assets. And recently it’s announced the formation of a new SaaS division called SONAR.

In this session, learn how Fuller grew FreightWaves and Firecrown Media, how he’s navigating a rapid growth phrase, and how he’s using his media assets to broaden the influence of his brands. Fasten your seatbelts and get ready to ride, because Firecrown is coming in hot.

Amanda Landsaw, Endeavor

Amanda Landsaw, VP Audience Development

Endeavor Business Media

Building the audience team of the future

As VP of Audience Development at Endeavor Business Media, Amanda Landsaw has scaled from a team of one to 20+, all while helping Endeavor become one of America’s biggest B2B media brands. Now she’s telling us how she did it.

Dive deep into the dynamics of team structure, the art of finding and nurturing the right talent, and the science of evolving your team to meet the demands of different budgets and rapid expansion. Discover the roadmap to crafting a compelling audience experience, ensuring privacy and compliance, and breaking down silos across departments.

Whether you’re scaling up or starting out, this presentation will give you the insights and tactics you need to lead your audience team into a successful future.

Jeff Stelmach, Global President of Spiro and Kerry Smith, Division President of Access Intelligence

Give them something to remember: experiential marketing for media companies 

Media companies are relying on events and experiences to replace lost print revenue. But getting an event off the ground is hard enough. Making money from it? Even harder.

Enter Jeff Stelmach and Kerry Smith, who have each led experiential marketing for some of the world’s largest and most successful brands. Tomorrow at OX7, they’ll show us how today’s Fortune 500 brands engage, grow and monetize their audiences — and what media companies can learn from them.

Jacob Donnelly, AMO

Jacob Donnelly, Founder

A Media Operator

Jacob from A Media Operator (AMO) will record a live podcast at OX7.

Hotel Information: Loews Chicago Downtown

We are excited to return to the Loews Chicago Hotel

Reserve your spot at the elegant Loews just a few blocks off of Michigan Avenue.

Click below & reserve your room rate, or call 877-868-8232.

Want to sponsor OX7?

Submissions are now CLOSED

Connect with hundreds of media professionals looking for innovative solutions like yours. Submissions are closed for OX7, but email to inquire about packages.

OX7 Bootcamp

Registration is now CLOSED

Exclusive to OX7 attendees, Bootcamp takes place on Wednesday before OX7 kicks off. Attendees will dive into advanced topics. Separate registration is required. See session details:

OX7 Awards

Nominations are now CLOSED

Each year, we honor your accomplishments and big ideas on stage at OX! Did your team figure out an innovative way to use first-party data, or did you build a stellar marketing automation campaign?

Past Attendees Include:

  • Access Intelligence
  • Annex Business Media
  • Babcox
  • Becker's Healthcare
  • BNP Media
  • Endeavor Business Media
  • Northstar Travel Group
  • PMMI
  • Randall Reilly
  • Freight Waves
  • Clarion Events
  • Taunton
  • Morning Brew
  • Bisnow
  • Ogden Publications
  • Kalmbach Media
  • TIME

Want to learn more about Omeda Idea Exchange? Check out the sessions from OX6.