Subscriber Churn Mitigation Playbook
A practical guide for media audience teams
Subscriber churn doesn’t start with cancellation.
It starts with disengagement, broken habits, and missed signals.
This playbook helps media audience teams identify churn risk early and act while subscribers still engage.
What you’ll get
Access to three practical resources:
- The Churn Mitigation Playbook
How media teams move from churn reporting to early, repeatable action. - The Churn Activation Checklist
A one-page readiness check for ownership, timing, and scale. - 30 / 60 / 90 Day Churn Mitigation Plan
A focused roadmap for building a churn mitigation system with existing data.
Who this is for
Built for:
- Directors of Audience Management
- Audience development and retention teams
- Subscription leaders at consumer and B2B media companies
Assumes basic subscription and engagement tracking. No advanced models required.
What this helps you do
- Spot churn risk before cancellation
- Define meaningful engagement and habit signals
- Segment subscribers by risk and value
- Match actions to behavioral signals
- Measure recovery, not only retention
