State of Audience Report 2025
Audience professionals have never had a more important, or more complicated, role to play. With traditional channels under pressure and third-party data fading fast, every organization is being forced to rethink how they grow, engage, and monetize their audience.
This report—our second year producing it—aims to answer the questions we hear from our community every day:
- What’s working right now for teams like yours?
- How are organizations building smarter tech stacks?
- Where are the biggest opportunities—and the biggest pitfalls?