Gift Subscription Workflow Template

Plan, launch, and optimize your holiday gift subscription campaigns

Gift subscriptions are one of the easiest ways for publishers to grow audience and revenue — but only if your workflows are smart, strategic, and automated. Instead of scrambling every December, use this ready-to-go Gift Subscription Workflow Template to plan your campaigns, segment your audience, and track results.

What’s inside the Google Sheet template:

✅ Audience Segmentation Planner — identify past gifters, loyal subscribers, and digital vs. print opportunities.

✅ Holiday Campaign Timeline — map your awareness, Black Friday, urgency, and last-minute push campaigns.

✅ Gifter vs. Giftee Journey Map — build parallel flows for the gift buyer and recipient.

✅ Pricing & Offer Test Matrix — track performance by offer type and price point.

✅ Post-Holiday Optimization Log — see what worked and what to tweak for next year.

This template is built for publishers who want to turn gift subscriptions into a reliable growth engine. It’s flexible enough for any marketing automation platform — and if you’re using Omeda, you’ll be able to set up these workflows even faster.

Why publishers use this template: