Automate With Impact: How Questex Turned Marketing Automation Into a $2M Revenue Engine

Automation isn’t just about saving time—it’s about scaling results. In this session, go behind the scenes with Rhonda Wunderlin as she walks through their award-winning campaign strategy that used Omeda’s Audience Engagement platform to drive more than $2 million in Activation Center revenue and generate thousands of qualified leads for clients.

You’ll learn how Questex built an always-on nurture engine that moved leads through the funnel with precision, how they layered in multi-channel engagement to re-activate cold prospects, and how cross-team collaboration fueled long-term client renewals. Even more, you’ll learn how the results were so strong, clients were renewing before the initial campaign even ended.

What to expect:

• How Questex used full-funnel automation to convert awareness into action—and revenue
• Ways to use personalization, segmentation, and retargeting to keep leads warm and moving
• How to expand this kind of automation strategy into other parts of your business, such as events and lead-gen campaigns

Speakers:

• Rhonda Wunderlin, SVP Performance Marketing, Questex
• Jacob Donnelly, Founder, A Media Operator

When it comes to monetizing your audience and data in a scalable way, Questex’s campaign is one of the best. The best part is that publishers big and small can execute campaigns like this.