How CFE Media Increased CTR by 20% With Dynamic Content

Your audience expects you to personalize content, offers and communications to their individual needs. But it’s difficult to achieve personalization at scale — especially if your audience data is spread across different solutions or you have multiple brands to manage.

To personalize their outreach without excess time and resources, CFE Media used CDP data from Omeda to identify what topics their audience was most interested in. Then it used dynamic content in its emails so that each viewer would see articles related to their individual topics of interest.

In this webinar, we’ll walk through CFE Media’s use of dynamic content and show you how to implement in your own communications.