How Questex Drove Nearly $6M in Ad Revenue with Its Content Channel Campaign

Advertisers need to reach audiences on a growing number of platforms, all while facing tighter competition than ever. To drive revenue in this complicated landscape, publishers need to help their advertisers get as much as exposure as possible without wasting time and resources on unprofitable channels.

In this webinar, we’re spotlighting a company that’s doing it right: Questex. They’ve driven nearly $6M in ad revenue through its use of Content Channel, highly contextual ad placements that gave its partners full ownership of a topic on the Questex website.

Watch to learn how Questex gained a sustainable source of revenue — and strengthened its advertising relationships — through content channels.

Some key takeaways include:

✅ how to use Omeda’s CDP to create cross-channel advertising campaigns
✅ how to translate single website visits into sustainable, long-term engagement across channels
✅ how to drive positive ROI for your ad partners with content