How Questex Drove Nearly $6M In Ad Revenue with Its Content Channel Campaign
June 8, 2023 at 11:00 am CST
Advertisers need to reach audiences on a growing number of platforms, all while facing tighter competition than ever. To drive revenue in this complicated landscape, publishers need to help their advertisers get as much as exposure as possible without wasting time and resources on unprofitable channels.
In this webinar, we’re spotlighting a company that’s doing it right: Questex. They’ve driven nearly $6M in ad revenue through its use of Content Channel, highly contextual ad placements that gave its partners full ownership of a topic on the Questex website.
Tune in Thursday, June 8 to see how Questex gained a sustainable source of revenue — and strengthened its advertising relationships — through content channels.