How Omeda + GA Data Drive New Sales & Upend Content Strategy

Who is your audience? For digital publications, that question has always been complicated — conditional on what dashboard or platform you’re getting your data from. And with the explosion of new marketing channels, it’s only getting more complex.

In this webinar, learn how Randall Reilly combined Omeda’s robust audience data with Google Analytics to give their sales and content team better behavioral insights on their audience — and helped them drive stronger content and revenue.

Key takeaways include:

✅ How Randall Reilly used Omeda and Google Analytics to build a powerful, multi-faceted audience database
✅ How to create a single view of each of your audience members
✅ How to harness audience insights to drive content strategy