The Power of Simplicity: How FMA’s Audience Data Strategy Saves Hundreds of Hours Each Month
Recorded on: July 29, 2025
Sometimes, the simplest solutions drive the biggest impact. In this session, the Fabricators and Manufacturers Association (FMA) shares how going back to basics helped them unlock major efficiency gains. By rethinking audience management workflows, embracing the data they already had, and streamlining internal processes, FMA has saved over 100 hours each month – all without adding new tools or systems.
By simplifying their tech stack and getting more value from the systems and data already in place, FMA uncovered sustainable improvements in how work gets done. These lessons apply to any team looking to reduce manual tasks, speed up execution, and improve performance without a full-scale overhaul.
Join us to see how a back-to-basics approach delivered measurable impact — and how you can apply the same thinking to your own operations.
Featuring:
April Hanrahan is the Director of Audience Development at the Fabricators and Manufacturers Association (FMA), a leading nonprofit organization dedicated to advancing the metal processing, forming, and fabricating industries.
April is responsible for developing and executing strategies to grow and enhance audiences across FMA’s manufacturing sectors. She brings a strategic approach to increasing engagement through targeted campaigns, first party data utilization, and digital transformation initiatives. With an extensive background in B2B media, April brings a different perspective to the association world.
