Unlocking First-Party Data: How Sosland Drove Renewals and Expanded Its Audience

In this conversation with Sosland Publishing, Dustin Pickman, Director of Audience Development, shares how his team modernized engagement by automating renewals, activating underused content, and personalizing campaigns. Their efforts drove a 34% lift in renewal completions, hundreds of new contacts, and meaningful cross-sell growth.

Watch to learn how Sosland streamlines manual work, improves renewal rates, and turns evergreen content into a steady source of new audience growth that you can apply in your own organization.

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