White Papers

Email Engagement Report for Q4 2024

We're breaking down performance stats from 7.6 billion emails sent through the Omeda platform in 2024.

Newsletter engagement and retention tactics for 2025

Discover the tactics you need in 2025 to create an engaging newsletter that keeps subscribers wanting more.

Audience Strategy & Planning Template

Audience, marketing, and media leaders can use this template to create their formal audience strategy and plan.

Newsletter growth and monetization tactics for 2025

Learn how to combat newsletter saturation and keep your audience engaged.

Audience + content: the new path forward for media operators

Learn about the benefits of an audience-first content strategy — and how to put it in practice — here.

How to find the right subscription management solution to meet your business needs

Find the right subscription tool for your business needs with this guide.

Email Engagement Report – Q3 2024

We're breaking down performance stats from 1.9 billion emails sent through the Omeda platform in Q3 2024.

Media Leader’s Guide to Developing and Sustaining Paid Subscription Models

Pivot from free to paid with best practices for media businesses like yours.

Subscription and Audience System Migration Success Guide

Migrate subscription systems with confidence with this step-by-step guide from our onboarding team.

Email Engagement Report – Q2 2024

We're breaking down performance stats from 1.9 billion emails sent through the Omeda platform in Q2 2024.

State of Audience Report

Discover what's driving growth, engagement and monetization in the post-platform era.

Email Engagement Report – Q1 2024

We're breaking down performance stats from 1.7 billion emails sent through the Omeda platform in Q1 2024.

How to stay out of Gmail’s Promotions Tab

Improve your inbox placement and connect with your audience with best practices from our deliverability team!

Email Engagement Report – Q4 2023

We're breaking down performance stats from 1.8 billion emails sent through the Omeda platform in Q4 2023.

The publisher’s roadmap to revenue in 2024

Diversify your revenue streams and secure your publication for success with our best practices.

How to prepare for Google and Yahoo’s new email requirements

Google and Yahoo recently announced new anti-spam requirements for email senders. Get your domain ready and maximize engagement with our best practices.

Email Engagement Report – Q3 2023

Take a look at 1.8 billion emails sent through the Omeda platform in Q3 2023. Plus, get an update on Apple's Link Tracking Protection.

Email Engagement Report – Q2 2023

Our team examined engagement data from Omeda clients to share the latest email benchmark data, analyze promotional email performance, explore best practices and more.

How to Plan and Streamline Your Tech Stack in 2024

Struggling with your tech stack? You’re not alone. Keep these considerations in mind as you shop for new solutions.

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