White Papers
Email Engagement Report – Q4 2022
Our team examined engagement data from over 1.6 billion sent emails to share the latest email benchmark data by category, seasonal trends, best practices and more.
Learn all about first-party data, why it's superior to other types of audience data, and get our top five best practices to help you collect and leverage first-party data.
This guide reviews the benefits of marketing automation and the must-have features of a top solution. Plus, learn the three elements needed to design campaigns that convert.
Take a deep dive into what subscription-based models are, and learn how developing the right strategy leads to higher retention and increased revenue.
Learn how a Customer Data Platform (CDP) can advance your audience strategy, including the seven plays most important to establishing your first-party data strategy.
Email Engagement Report – Q3 2022
In this report, we analyzed engagement data from emails sent through our platform in Q3 2022. See open rate trends and best practices following the rollout of Apple MPP.
How to Plan and Streamline Your Tech Stack in 2023
Struggling with your tech stack? You’re not alone. Keep these considerations in mind as you shop for new solutions.
Learn the four primary benefits of unifying your MarTech stack, starting with an Email Service Provider (ESP). Also learn the essential features a top ESP should provide.
Email Engagement Report – Q2 2022
See email engagement stats and insights from emails sent through the Omeda platform in Q2 2022. Discover benchmarks for open rates, click rates and unsubscribes.
4 Essential Best Practices to Boost Email Deliverability
Beat the hurdles of making it into the inbox. Read about top trends and methods for boosting email deliverability.
This infographic covers 11 subscriber acquisition and retention strategies you can leverage now to gain subscribers and keep them around – no matter your budget.
Review how four of our clients are utilizing the open canvas of Odyssey and creating voyages to best engage their audiences.
Personalization Modals White Paper
Review six strong modals which show off different features. Activate your audience through engaging personalizations.
Audience Relationship Management
Audience Relationship Management is the all-encompassing model that is needed to acquire, unify, manage and activate your audience.
3 Ways to Implement Progressive Profiling – Build Up Your Audience
Find inspiration from three Omeda clients who each implemented different ways to progressively profile.
Subscribe to our newsletter
Sign up to get our latest articles sent directly to your inbox.