Subscription management is the process of handling a customer’s subscription lifecycle — from product fulfillment and billing to auto-renewals and address verification — to ensure they remain with your service.
Subscription Management Software for Media & Publishing
Professional subscription management built for modern media, publishers, and content creators. Manage print and digital subscriptions, automate renewals, and activate subscriber data—all from one integrated platform.
Trusted by professional media, publishing and content leaders
The Challenge: Why Traditional Subscription Management Falls Short
Media businesses face unprecedented challenges in growing and retaining subscribers. Siloed databases, manual processes, and disconnected tools prevent publishers from:
- Converting unknown visitors to paying subscribers through personalized experiences
- Understanding subscriber behavior across digital and print touchpoints
- Preventing churn from expired credit cards, changed addresses, or poor communication
- Maximizing lifetime value with relevant cross-sells and upsells
- Scaling efficiently without drowning in manual fulfillment and billing tasks
Despite 85% of media pros viewing audience data as their competitive edge, only 9% feel confident in their current tech stack—and nearly half report frustration accessing and using their data (Omeda’s State of Audience Report 2025).
Traditional subscription management tools handle transactions. Omeda helps you grow.
The Solution: Integrated Audience Subscription Management
Omeda's Audience Subscription Management consolidates subscription data into a single command-and-control center that goes beyond basic fulfillment. Built on an integrated audience data platform with native CDP, marketing automation, and email capabilities, Omeda enables you to:
Convert Unknown Audiences to Known Subscribers
Dynamically identify and convert anonymous visitors with customizable paywalls, content gates, metering, and progressive profiling—collecting privacy-compliant first-party data at every step.
Fulfill Digital and Print Subscriptions Seamlessly
Automatically fulfill print subscriptions with integrated postal services and authenticate digital subscriptions and entitlements on your website to verify and manage access without friction.
Automate Billing, Renewals, and Payment Management
Get paid on time, every time. Streamline invoicing, credit card processing, auto-renewals, and payment management with automated workflows that reduce churn and increase efficiency.
Personalize Subscriber Journeys Across Channels
Leverage your first-party subscriber data to individualize experiences across email, web, ads, and events—deepening relationships and driving engagement where your audience lives.
Activate your subscribers to drive more sustainable marketing success
Omeda’s subscription management solution is built into an end-to-end audience management platform, which has native email, marketing automation and customer data platform functionalities.
Subscriber data is added to our CDP and updated in real time, where it can be queried and added to customer segments.
With that data, onsite visitors can be targeted with personalized messages or content recommendations based on past browsing or purchase history.
Target subscribers on the channels they’re using most often, using our marketing automation tool and our integrations with Marketo, Eloqua, AdRoll, Google and Facebook Ad Managers, etc.
- Segment subscribers based on shared traits, then target them with personalized cross-channel campaigns.
- Leverage subscriber data to provide individualized offers, promote relevant content and cross-promote related brands.
- Drive sales with improved customer insights and more individualized outreach.
Subscription Management FAQs
What is subscription management?
Why should I use subscription management software?
Subscription management software automates many of the manual processes necessary to manage and maintain a customer’s subscription, like updating subscriber information, reminding them of expiring credit cards, and verifying addresses.
With a real-time customer database, you can also query and segment customers based on shared traits, then target them with cross-promotions or upsells.
Which features to look for in the best subscription management software?
The most important features for subscription management software depend on the goals and size of your organization. Every company will need the following features:
- Product and print fulfillment
- Digital fulfillment
- Entitlement management
- Credit card processing and national change of address verification
- Auto-renewal services
- Website gating
What makes Omeda special?
Omeda’s subscription management solution is built on top of a audience relationship management platform, which includes native email, marketing automation and CDP capabilities. This allows marketers to harness their subscriber data for cross-channel marketing campaigns, monetize their content and ultimately drive more revenue.
