Why Us
Helping companies manage and activate audiences for decades
If your data is scattered across several different solutions, you can’t really know your audience, let alone engage them across channels. Today’s most successful companies make audience data available across their whole organization to unlock insights and innovation — and do it more efficiently than the rest.
Omeda combines a native CDP, email and marketing automation, and subscription fulfillment functionality into one simplified tech stack. So you can see how audiences engage with you across every channel, then activate them, all from one place. We give you the most complete view of your audience so you can ground your most important investments and business decisions in data.
Founded in Chicago by a family of trade publishers, we combine our deep industry background with powerful technology and best-in-class customer support to help you grow your business.
Engage your audience more easily and effectively than ever, all with Omeda.
Leadership Team
James Capo
President
Bryan Swartz
Senior Vice President, Audience Operations
Alaine Kotze
Chief Financial Officer
Tracy Rivas
Vice President, Technology
Tony Napoleone
Vice President, Client Experience
Bettina Lippisch, CIPM
Vice President, Privacy & Data Governance
Doug Gainous
Vice President, User Experience
Jared Thomas
VP, Sales
Aaron Oberman
Founder
Customer Highlights
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Reveal and take advantage of untapped opportunities with first-party data
By using our website analytics solutions, Gardner Business Media was able to unlock new opportunities to cross-promote across their various media brands — all while using their newfound first-party data to promote webinars, retarget events and grow their audience across brands and platforms.
Increased email open rates
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
Latest Omeda News
8 tips for implementing seamless marketing automation
Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…
How to Achieve Cross-Functional Collaboration in Data Governance
Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…
How to create a customer experience (CX) roadmap
Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…