If your data is scattered across several different solutions, you can’t really know your audience, let alone engage them across channels. Today’s most successful companies make audience data available across their whole organization to unlock insights and innovation — and do it more efficiently than the rest.
Omeda combines a native CDP, email and marketing automation, and subscription fulfillment functionality into one simplified tech stack. So you can see how audiences engage with you across every channel, then activate them, all from one place. We give you the most complete view of your audience so you can ground your most important investments and business decisions in data.
Founded in Chicago by a family of trade publishers, we combine our deep industry background with powerful technology and best-in-class customer support to help you grow your business.
Engage your audience more easily and effectively than ever, all with Omeda.
Senior Vice President, Audience Operations
Chief Financial Officer
Vice President, Technology
Vice President, Client Experience
Bettina Lippisch, CIPM
Vice President, Privacy & Data Governance
Vice President, User Experience
Don’t think behavioral data is the future?
By utilizing our behavioral software and email platform, GenLiebert has seen open rates sky rocket. And by sky rocket, we mean open rates over 40% and CTRs over 10%. And they are just getting started.
Reveal and take advantage of untapped opportunities with first-party data
By using our website analytics solutions, Gardner Business Media was able to unlock new opportunities to cross-promote across their various media brands — all while using their newfound first-party data to promote webinars, retarget events and grow their audience across brands and platforms.
Increased email open rates
Recently, the Omeda team looked at the unengaged Gmail addresses from within North Coast Media’s Newsletter Audience. It was recommended by the Omeda team to remove the unengaged Gmail users to attain higher open rates. After removing these unengaged Gmail users, the numbers of unique opens for the Gmail domain increased by 45% within two months.
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