How Endeavor Business Media Is Winning with Marketing Automation

Last updated: July 30, 2025

Matt Downing, Endeavor Business Media speaks at OX8

How Endeavor Reengaged $1M in Audience—By Automating Smarter

If you’re still manually updating email campaigns or waiting on an editor to send you a list of top articles, Matt Downing has a message for you: automate it with Omeda.

Matt, Director of Digital Audience at Endeavor Business Media, came back to the OX8 stage and shared how his team rethought their automation strategy across 90+ brands—and how that shift saved time, scaled faster, and drove real audience growth.

Here’s what they did, how they did it, and why it’s time to steal his playbook.

Re-engagement + Reactivation: Dynamic or Bust

Let’s start with the foundation: Endeavor rebuilt their re-engagement and reactivation campaigns from scratch. That’s 180 campaigns, across 90 brands.

The old approach?

Manually updated content (which goes stale the second it’s live)
Heavy filters that missed key segments
Static email templates that didn’t reflect user behavior

The new approach?

Fully dynamic content, matched to recent site visits and content tags
Fatigue filters only—no more over-segmentation paralysis
Always fresh content based on real-time interest

The result:

154% YoY increase in re-engagement
65% YoY increase in reactivations
Nearly $1M worth of audience reactivated in Q1 alone

📣 Takeaway: If your reactivation emails still look the same every month, they’re not reactivating anyone. Let dynamic content do the heavy lifting.

Newsletter Prospecting: More Opt-Ins, Less Overhead

What do you do when your brand has 14 newsletters and no time to promote them? You automate the pitch.

The Newsletter Prospector campaign targets Endeavor’s known audience—people already reading or engaging—and serves personalized newsletter offers based on behavior, interests, and content tags. Add one-click forms for frictionless opt-ins, and you’re golden.

The result:

6,000+ new opt-ins in Q1
2,000/month with virtually no added cost
A more loyal, multi-product audience

📣 Takeaway: Stop waiting for people to find your newsletters. Go to them—with the right ask, at the right time.

What They Learned (So You Don’t Have To)

Matt’s TL;DR list of automation lessons:

Cookie cutter doesn’t cut it. Some brands need image-heavy templates, others want CredSpark modules. Plan for flex.
Dynamic recommendations work. They increase clicks and on-site engagement.
Trust the algorithm (after you tweak it). Editors were hesitant to let go of curation, but performance won them over.
One-click forms convert better. (And yes, they A/B tested that too.)
Get weird with segmentation. If someone only clicks eBooks? Serve them more eBooks. Not whitepapers. Not webinars. Just more of what they actually want.

No campaign is fully automated. Someone still needs to test, refresh subject lines, swap visuals. The trick is automating 90% so the human part can be smarter.

Want to Watch the Full Talk?

Final Word

If you’re avoiding automation because you think it takes too much time, let Matt prove you wrong.

The truth? The right automation doesn’t take time. It buys it back.
It doesn’t just scale. It sharpens.
And it doesn’t replace your work. It upgrades it.