Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising.
October 7, 2025 – Mansueto Ventures, publisher of Fast Company and Inc., has chosen Omeda as its integrated audience platform. The collaboration will unify audience data, automate engagement, and drive revenue across subscriptions, memberships, events and advertising.
Media companies are navigating rising customer acquisition costs and the need to diversify revenue streams. Many are finding that operating multiple disconnected audience systems slows execution and limits personalization.
By consolidating customer data, email, subscription management, and marketing automation into a single platform, Mansueto Ventures is streamlining operations and positioning itself to engage audiences across their owned and operated platforms with greater speed and precision. The move reflects a broader industry shift toward unified, audience-first strategies that can reduce cost, simplify workflows, and unlock new growth.
“At Mansueto Ventures, our mission is to serve innovators, entrepreneurs and the brands that want to reach them. To do that, we need to meet our audience where they are—with smarter personalization, seamless digital experiences, and deeper connections. Partnering with Omeda allows us to bring all of our audience touchpoints together in one place. This unified approach gives our teams the clarity and agility to move faster building the next chapter of growth for Inc. and Fast Company,” said Anne Marie O’Keefe, Chief Operating Officer, Mansueto Ventures.
“Mansueto Ventures is leading the way on how media companies can unify data and engagement into one integrated strategy. We are proud to provide the platform that makes it possible to reduce complexity, act on insights faster, and drive measurable results across subscriptions and advertising,” said James Capo, CEO of Omeda.
With Omeda, Mansueto Ventures will build a stronger foundation for audience growth and revenue diversification, while maintaining a focus on data privacy and compliance with evolving regulations.
About Mansueto Ventures
As the publisher of both Inc. and Fast Company, Mansueto Ventures is home to two of the most iconic and vibrant brands in the world of business publications. Every day, the content, awards and events we produce help entrepreneurs and innovators succeed. All provide useful insights, spark essential conversations and provide much needed inspiration.
About Omeda
Omeda is the leading audience platform for media and publishing companies. With solutions for customer data management, marketing automation, and subscription management, Omeda helps organizations unify first-party data, engage audiences across channels, and unlock new revenue streams.
