Your Audience Is Your Biggest Opportunity—If You Know How to Use It
CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange, Omeda announced a bold new push to help audience-driven businesses transform audience data into real growth. The company unveiled its 2025 State of Audience Report, a new suite of AI-powered audience intelligence tools, and a deeper integration with CredSpark, all designed to close the gap between data potential and real-world impact.
“Audience data is more available than ever—but most teams still struggle to turn it into action,” said James Capo, CEO of Omeda. “These new tools make it faster, easier, and more effective to activate audience intelligence at scale—and prove the value of your audience across the business.”
2025 State of Audience Report: Data is Priority #1—and Pain Point #1
Omeda’s latest State of Audience Report reveals a striking disconnect: 85% of publishing and association professionals view audience data as a competitive advantage—yet only 9% say their current approach is “very effective.”
Among the key findings:
- 2 out of 3 organizations aren’t leveraging their data for personalization or product innovation.
- There’s a growing urgency to unlock value from data—not just collect it.
- Audience teams see major opportunities in centralizing insights, scaling personalization, and automating smarter engagement.
“The takeaway is clear,” said Tony Napoleone, Omeda’s VP of Client Experience. “Your audience is your most valuable asset—but without the right tools, it’s a missed opportunity.”
New Audience Intelligence Tools: From Insight to Activation in Minutes
Omeda also introduced a new suite of AI-powered audience intelligence tools, purpose-built to eliminate bottlenecks and activate insights faster.
Audience Insights is a built-in analytics tool that lets teams:
- Analyze audience engagement across email, web, subscriptions, and campaigns—all in one place.
- Use AI-generated natural language for analysis to spot performance trends and surface opportunities.
- Build custom insights and instantly activate high-value audience segments through Omeda’s native campaign tools.
The release also includes AI-Powered Content Activation, featuring:
- AI Content Tagging that classifies digital articles and emails by topic, tone, and sentiment—no manual effort required.
- AI-Enhanced Content Recommendations that deliver personalized web and email experiences based on what readers actually care about.
“These tools connect the dots between content, behavior, and revenue,” said Napoleone. “And they do it in a way that’s accessible for both editorial and marketing teams.”
CredSpark + Omeda: Seamless, Smarter Audience Interactions
Finally, Omeda announced a major upgrade to its integration with CredSpark.
What’s new:
- Omeda users can now access CredSpark’s advanced audience interactions, forms and content tools directly within the Omeda platform.
- Teams can create and deploy interactive experiences like quizzes, surveys, and polls using CredSpark’s question-based content engine.
- These capabilities are fully integrated into Omeda workflows, making it easier to drive engagement, capture data, and activate audience insights.
New reporting tools in Audience Builder and one-click CDP personalization make the data even more actionable. “Our goal was to remove friction—and early tests show this saves at least an hour per form,” said Capo. “That’s time our clients can spend building smarter engagement instead.”
