Privacy centered around first party data is a topic that certainly isn’t going away. For those of you that exhaled when the GDPR deadline came and went, that was likely only the tip of the iceberg. We will continue to see new laws and requirements at the state and country level which will require more time spent on compliance and security.
As the proverb goes – the best time to plant a tree was twenty years ago, the second-best time is now. If you haven’t dedicated the appropriate time and resources to gaining a full understanding of your data practices, security, and storage – you can no longer afford to wait. This isn’t a quick outsource job or a quick/easy “trick” (and don’t believe anyone that tells you otherwise).
California Consumer Privacy Act of 2018
On June 28th, 2018, California lawmakers passed an aggressive data privacy bill centered around giving people the right to access and control the personal data that companies have collected. This was done as a measure to prevent an even more aggressive bill from appearing on the ballot this fall which would have been more difficult to modify. Many California tech companies reluctantly supported going this route, seeing it as the less daunting of the two.
From Wired – “The new legislation gives Californians the right to see what information businesses collect on them, request that it be deleted, get access to information on the types of companies their data has been sold to, and direct businesses to stop selling that information to third parties.”
Automatic Renewal and Continuous Service Offers
This comes on the heels of another law effective July 1st, 2018 centered around auto-renewal offers and the terms that go with it. From the CA bill search – This law will add additional requirements around the disclosure of the terms, notice before an auto-renewal takes place, and the ability for the consumer to more easily cancel this transaction.
Moving Forward
While CMP’s (Consent Management Platforms) have recently popped up by the dozens hoping to gain traction in the run-up to GDPR, you need people internally that understand all of your data and how various systems transfer data back and forth. While GDPR may have been easier to brush aside for some of you due to small international audiences – California likely represents one of your largest segments of customers and will be impossible to ignore.
We are here to help! Please email us at ClientSuccess@Omeda.com to talk further, or email GDPR@Omeda.com if you have any specific GDPR questions.
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