Understand how marketing teams use Omeda for GDPR compliant analytics

You can’t protect your customers’ data if you don’t know where it is. Omeda’s data management solution gives teams the tools they need to help safeguard their customer data and stay compliant with privacy regulations.

We take in customer data from every touchpoint you use to reach your audience and manage it in one place. Manage consent more easily in accordance with GDPR regulations with less intervention from IT.

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Omeda is trusted by the world’s top brands

  • Annex Business Media
  • National Electrical Contractors Association
  • Meredith
  • North American Veterinary Community
  • Sosland Publishing
  • Zonda

Marketing teams trust Omeda for GDPR compliant analytics

  • Complete compliance tasks more quickly
  • Keep your customer data safe

  • "Overall, we've been able to at least double the number of subscribers we acquire from our websites and increase advertising revenue via their customer data platform tools, and along the way we're building a robust stack of audience behavior and business intelligence data that we use to improve the performance of our email and other audience promotions."

    — Rick E., Director of Audience Management

  • "Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools."

    — Kristine W., Audience Marketing Director

  • "We removed 3 systems and consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations."

    — Roberta M., SVP of Growth Operations

Why marketing teams should choose Omeda for GDPR compliant analytics

Manage customer data without excess intervention from IT with Omeda.

Complete compliance tasks more quickly

You can’t manage what you can’t find. Omeda helps you reduce regulatory risk by unifying disparate customer data and managing it from one place.

  • Omeda takes in customer data from every touchpoint — from events and email to print — then stores it in one easily accessible database. Get the most complete, current profile of each customer. Quickly query a customer in our database to delete or edit their full profile.
  • Obtain consent from website visitors via on-site messages or pop-up modals. Responses to each modal are recorded in our platform for your team’s reference.
  • Easily separate opt-outs from the rest of your list. Use customer data from Omeda’s CDP to segment your audience based on GDPR-relevant criteria, like consent status or location.

Secure your customer data

Give your customers peace of mind with Omeda’s advanced data governance and privacy features. Manage and protect your internal and customer data all from one easily accessible data. (Note: Using Omeda does not guarantee compliance with the GDPR, CCPA and other data privacy regulations.)

  • Grant, revoke and edit internal access to personally identifiable information from one location.
  • Set data retention policies and easily apply them to your full customer data set, including the automatic deletion of personal data.
  • Maintain secure access to customer data without the need for sprawling IT teams or third-party systems.

Keep your customer data safe with Omeda’s GDPR compliant analytics solutions

  • Complete compliance tasks more quickly
  • Keep your customer data safe

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