How Annex Business Media Drove Ad Revenue and Rebookings With Omeda

Using Omeda’s marketing automation, CDP and subscription management tools, Annex Business Media created a powerful omni-channel advertising campaign that’s helped them drive advertiser revenue and rebooking. Better yet, the Annex team can easily automate and replicate this campaign across partners, freeing them up for more creative work. 

Annex launched its first Lead Driver campaign in January 2023 to excellent results. In the first campaign alone, Annex’s advertising partner saw a:  

✅ 60% increase in total engagements (clicks)​ 

✅ 93% increase in total conversions (form fills), all of which were given to the client 

✅ Annex’s advertising partner closed 5 sales as a result of the campaign

Read on to learn how Annex set up this campaign — and how you can create one of your own with Omeda.