Partnership and investment will drive Omeda’s ability to help clients grow their first-party data
Chicago, August 2, 2022 – Omeda, the industry’s premier first-party data platform, today announced a strategic investment from Sverica Capital Management (“Sverica”), a leading growth-oriented private equity investment firm.
“We are extremely proud of the company we have built and the transformation we have engineered to make Omeda the full SaaS solution it is today,” said Aaron Oberman, CEO of Omeda. “Finding a great partner in Sverica will allow us to accelerate investments in our products, growth, and client experience. The entire Omeda team is excited about this next phase in our company’s journey.”
Oberman will continue to lead the Company with COO James Capo, while Jordan Richards, Managing Partner at Sverica, and Ryan Harstad, Partner at Sverica, will join Omeda’s Board as part of the transaction.
Omeda offers a full suite SaaS marketing platform allowing organizations to grow, engage, and monetize their first-party data. With deep expertise in first-party data and a fully integrated, all-in-one subscription management, customer data platform (CDP), and marketing and email automation platform, Omeda has a rich history of helping organizations build multi-channel experiences for their customers, subscribers, and members. This unique single stack solution allows organizations full access and activation of their first-party data in one holistic platform. Omeda’s clients use the platform to segment, target, and engage customers through preferred marketing channels, supported by compliant data governance and intuitive workflows.
Jordan Richards, Managing Partner at Sverica, said, “We are very excited to partner with Aaron, James, and team. Through our work we concluded Omeda has the strongest product-market fit and highest NPS score in the category. We believe Omeda is uniquely positioned to continue to gain share with its robust, yet intuitive technology suite while providing meaningful value to its expanding customer base.”
“First-party audience data is the lifeblood of media companies and associations, and hundreds of these groups have trusted Omeda to manage, amplify, and monetize this data. With content volumes exploding, we believe many more organizations will recognize their role as publishers and the unique power of Omeda’s platform to engage their audiences. We are thrilled to start working with the Omeda team,” added Ryan Harstad, Partner at Sverica.
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform for organizations to acquire, unify, manage, and activate their data. Omeda provides a real-time, single view of audiences through 24/7 data storage, data management, data matching and data activation. Offering a full suite of customizable services to best meet the needs of professional content creators, the Omeda platform includes subscription fulfillment, email marketing, and advance web tracking. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data-driven revenue opportunities.
Sverica Capital Management is a leading growth-oriented private equity firm that has raised over $1.1 billion across five funds. The firm acquires, invests in, and actively builds companies that are, or could become, leaders in their industries. Since its inception, Sverica has followed a “business builder” approach to investing and takes an active supporting role in its portfolio companies. Sverica devotes significant internal time and resources to help its management teams develop and execute growth strategies and proactively looks for levers to pull to accelerate growth by reinvesting back into those companies. Sverica firmly believes in building businesses collaboratively that can endure for the long term by starting with a strong foundation and bringing the right people and playbook to drive reinvestment and ultimately strong returns for our investors. For more information, please visit Sverica.com.
Lincoln International acted as the exclusive investment banking advisor to Omeda, working closely with its shareholders and management team throughout the sale process.
