Stitching Stronger Connections: How Golden Peak Media Grew Subscriptions by Partnering With Quilting Guilds
For Love of Quilting magazine, growth has always been about more than circulation numbers. It’s about nurturing a creative community built on shared inspiration, lifelong learning, and a deep love of the craft. When Golden Peak Media set out to grow their print subscriptions, they knew the answer wasn’t broader outreach. It was more intentional connection with quilting enthusiasts by going where they are. That insight led Jessica Sejeck (SVP, Audience Growth and Data Operations) and her team to quilting guilds.
Why Quilting Guilds Were the Perfect Audience
Quilting guilds sit at the heart of the quilting world. These community-based organizations bring together passionate quilters of all skill levels (often across generations) to learn, teach, collaborate, and give back through their craft. Guilds host meetings, workshops, and events that foster both creativity and connection, making them trusted social hubs within the quilting ecosystem.
For Golden Peak, they represented an ideal audience:
- Highly engaged and deeply passionate members
- A strong appetite for inspiration and education
- Natural alignment with the publisher’s mission to support and celebrate quilters
Rather than treating guilds as just another list segment, though, they saw an opportunity to build lasting partnerships. The magazine could offer meaningful value to guild members while expanding reach as a publisher organically.
The Challenge: Manual Outreach
Historically, outreach to guilds was handled manually through email. While personal, the process was time-consuming and wasn’t scalable. The Golden Peak team wanted to find a way to:
- Improve response rates
- Free up staff time
- Capture richer contact data
- Convert engagement into new subscribers
To do that, they needed automation. But they didn’t want to lose the sense of care and community that matters so much in quilting.
The Strategy: Personalized, Behavior-Driven Outreach
Golden Peak implemented an automated journey designed to feel thoughtful, relevant, and respectful of the quilting guild community.
They built a multi-touch outreach sequence, or digital journey, triggered by email behavior (e.g. opens, clicks, and non-opens). As a result, every follow-up touch felt timely and personal rather than generic. Emails invited guild contacts to access exclusive subscription offers for their members, along with opportunities for ongoing partnership and content collaboration.
To deepen engagement and enrich the database, recipients were directed to a CredSpark interest form. By embedding a survey question directly into the email, Golden Peak captured interest and used Omeda automation to seamlessly trigger the next step in the outreach sequence. This approach allowed them to gather additional contact details while keeping the experience simple and inviting.
The Results: Strong Engagement and Real Revenue Impact
Between October and February 2025, Golden Peak reached out to an extensive list of quilting guild contacts. The response exceeded expectations.
- 7% of guilds responded and formed new relationships with the publisher.
- 47% of engaged guilds progressed from initial engagement to purchase.
- This translated to a 13% gross subscription yield relative to total outreach (subscriptions resulting from the campaign).
What began as an efficiency initiative quickly became a growth engine. Jessica and her team at Golden Peak Media proved that when outreach is aligned with audience values, automation can enhance authenticity rather than dilute it.
Looking Ahead: Growing the Quilting Guild Partnership Program
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