From Seven Systems to One: Why Smarter Software Is the Future of Media Operations

A live conversation with Mansueto Ventures’ COO, Anne Marie O’Keefe, and A Media Operator founder, Jacob Donnelly

Fragmented tech stacks are holding publishers back. Years of layering tools for email, events, subscriptions, and data have created unnecessary complexity – slowing growth and clouding audience understanding.

In this live discussion, Anne Marie O’Keefe, COO of Mansueto Ventures, joins Jacob Donnelly of A Media Operator to explore why the next era of media operations isn’t about adding more software – it’s about using smarter systems to drive focus, efficiency, and long-term growth.

You’ll hear how Mansueto Ventures – home to Fast Company and Inc. – is consolidating from seven systems to one through a new partnership with Omeda. By unifying its audience data, marketing, and engagement platforms, the company is creating a single actionable view of every reader, member, and attendee – and redefining how teams collaborate around shared insight.

What you’ll learn:

• Why complexity kills scale – and how leading publishers are simplifying their tech stacks

• How unified audience data across products, memberships, and events creates smarter growth opportunities

• Ways to realign editorial, marketing, and sales around a single view of the audience

• Early lessons from Mansueto’s journey toward simplification – and what it signals for the industry

• How an integrated platform strategy powers precision marketing, loyalty, and long-term value

Speakers:

• Anne Marie O’Keefe, Chief Operating Officer, Mansueto Ventures
• Jacob Donnelly, Founder, A Media Operator

Whether you’re building your first-party data foundation or streamlining existing operations, this session will show how simplifying your software can strengthen your strategy – and your bottom line.