Newsletter engagement and retention tactics for 2025

The newsletter space is more competitive – and lucrative – than ever. And audience expectations have evolved in response. If you want to run a successful newsletter, you can’t just copy/paste your articles into your email platform, create a few demographic-based segments, and hope your audience sticks around for more.

In this guide, we’ll cover how to:  

✅ Create dynamic newsletters customized to individual needs
✅ Understand what your engagement data is telling you
✅ Clean your audience lists and perform regular audits of automated workflows 
✅ Invest in audience retention & create a consistent feedback loop