The 2024 State of Audience Report
Publishers can’t depend on website traffic or ad revenue for revenue anymore. Now, building a sustainable media business depends on your ability to grow and engage your audience.
So we surveyed 100+ media and audience professionals to see how they’re building their audiences — and what’s still standing in their way.
In this industry-first report, discover how leading media teams are approaching audience development and steal some inspiration for your own strategy.