Blog

Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising. October 7, 2025 – Mansueto Ventures, publisher of Fast Company and Inc., has…

Stop guessing and start growing: How Omeda’s Audience Insights turns data into action You’ve spent years collecting and unifying first-party data, from email engagement and subscription behavior to web activity…

Google quietly introduced two Gmail updates this summer that change how subscribers see and interact with your emails. While the updates are positioned as user-friendly features, they carry direct implications…

For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model is showing its cracks. Audiences are…

At OX8, Stephanie Kaplan Lewis — CEO and co-founder of Her Campus Media — shared the story of how a Harvard student publication grew into a Gen Z media powerhouse.…

At OX8, Morning Brew Inc.’s Kristine Wyatt and Mike Nallan made a bold claim. “We’re the most engaging business media company in the world,” Kristine told the audience. A lofty…

In the past, consumer media companies thrived on traffic-driven revenue, relying heavily on third-party platforms like Google and Facebook to fuel audience growth. But as these platforms evolve and privacy…

It’s tempting to treat AI like a shiny new toy—fun to play with, full of promise, and, for now, mostly someone else’s responsibility.  But here is the truth: AI governance…

What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s… a blinking cursor. At OX8, Omeda’s…

How Endeavor Reengaged $1M in Audience—By Automating Smarter If you’re still manually updating email campaigns or waiting on an editor to send you a list of top articles, Matt Downing…

So far, 2025 has brought a mishmash of state-level privacy laws, a rising tide of AI governance implications, and exactly zero federal legislation to tie it all together. That means…

Kate Hand didn’t come to OX8 with her usual tidy listicle. She came with a message: If your media company wants to survive in a post-AI world, it’s not about…

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach, and relevance. For decades, you’ve been…

Why your member engagement strategy might be missing its most powerful tool, and how a Customer Data Platform (CDP) can change the game.  For non-profit and professional associations, an Audience…

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange, Omeda announced a bold new push…