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What’s Next for Media Operators: Lessons from A Media Operator Summit
Last updated: November 12, 2025
The tone across media has shifted — and nowhere was that clearer than at A Media Operator Summit. Heading into 2026, operators are prioritizing sustainability over speed, and execution over…
Yahoo Launches New Insights Dashboard for Senders — Here’s What You Need to Know
Last updated: November 12, 2025
Yahoo rolled out a new Insights dashboard on October 27th for senders — here’s why it matters. Yahoo’s new Insights dashboard for email senders gives marketers and deliverability teams a…
How AI-Powered Content Tagging Helps You Personalize at Scale
Last updated: November 12, 2025
Every marketer wants to deliver more relevant content. But when your team is producing dozens—or hundreds—of articles, newsletters, and campaigns each week, it’s nearly impossible to keep up. Manual tagging…
Turn Gift Subscriptions Into a Holiday Growth Engine
Last updated: October 22, 2025
Gift subscriptions aren’t just a nice-to-have holiday promo — they can be one of the most efficient ways to drive new readership and recurring revenue. The trick is to stop…
A Primer on Google’s Postmaster Tools Changes
Last updated: October 22, 2025
If you rely on email to reach your audience, here’s one recent change worth knowing: Starting October 31st, the legacy version of Postmaster Tools (v1) will no longer be available.…
Why Cookies Still Matter for Privacy, Trust, and Your Data Strategy
Last updated: October 22, 2025
Cookies Aren’t Crumbling (Yet), But Your Compliance Might Be Will Google kill the third-party cookie this year? Maybe. Probably. Eventually? At this point it is like waiting for a band…
Publisher of Fast Company and Inc. Chooses Omeda to Unify Audience Data and Accelerate Growth
Last updated: October 7, 2025
Mansueto Ventures has chosen Omeda to streamline audience engagement and accelerate growth across subscriptions, memberships and advertising. October 7, 2025 – Mansueto Ventures, publisher of Fast Company and Inc., has…
How Audience Insights Turns Data Into Action
Last updated: October 22, 2025
Stop guessing and start growing: How Omeda’s Audience Insights turns data into action You’ve spent years collecting and unifying first-party data, from email engagement and subscription behavior to web activity…
Gmail’s New Subscription and Promotions Features: Impact on Publishers
Last updated: September 25, 2025
Google quietly introduced two Gmail updates this summer that change how subscribers see and interact with your emails. While the updates are positioned as user-friendly features, they carry direct implications…
From Ads to Automation: How Publishers Can Unlock $2M+ in Revenue Growth
Last updated: September 11, 2025
For years, digital revenue for publishers meant selling more ads: banner takeovers, video units, and “chum boxes” stuffed onto every page. But that model is showing its cracks. Audiences are…
How Her Campus Built a Community-First Media Business That Stays Relevant Across Generations
Last updated: October 21, 2025
At OX8, Stephanie Kaplan Lewis — CEO and co-founder of Her Campus Media — shared the story of how a Harvard student publication grew into a Gen Z media powerhouse.…
Morning Brew’s Playbook for Building Smarter, Stickier B2B Growth Engines
Last updated: October 21, 2025
At OX8, Morning Brew Inc.’s Kristine Wyatt and Mike Nallan made a bold claim. “We’re the most engaging business media company in the world,” Kristine told the audience. A lofty…
How First-Party Data is Transforming Consumer Media in 2025: Lessons from Industry Leaders
Last updated: August 26, 2025
In the past, consumer media companies thrived on traffic-driven revenue, relying heavily on third-party platforms like Google and Facebook to fuel audience growth. But as these platforms evolve and privacy…
AI Governance Isn’t Optional: Here’s Where to Start
Last updated: August 18, 2025
It’s tempting to treat AI like a shiny new toy—fun to play with, full of promise, and, for now, mostly someone else’s responsibility. But here is the truth: AI governance…
Why AI Prompts (Not Checkboxes) Are the Future of B2B Advertising
Last updated: August 7, 2025
What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s… a blinking cursor. At OX8, Omeda’s…
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