Articles by category: First-party Data
6 Proven Ways to Attract Advertisers and Increase Readership
Last updated: April 17, 2023
Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms. …
Achieve personalization at scale with content recommendations on Omeda
Last updated: April 10, 2023
At Omeda, we’re all about helping you harness your audience data to create more personalized content for your customers. Now we’re taking it to the next level with Content Recommendations.…
The hidden risks of programmatic advertising
Last updated: March 22, 2023
In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…
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