Articles by category: First-party Data
6 Proven Ways to Attract Advertisers and Increase Readership
Last updated: May 15, 2024
Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms. …
The hidden risks of programmatic advertising
Last updated: May 15, 2024
In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…
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