For Immediate Release:
Omeda Contact:
Kate Ferrara, Marketing Manager
312.312.2036
SIIA Communications Contact:
Jennifer Baranowski
949.448.0545
The Omeda Customer Data Platform Earns Prestigious Industry Recognition
Chicago (March 31, 2020) Omeda, today announced that The Omeda Customer Data Platform (CDP) was named a 2020 SIIA CODiE Award finalist in the Best Customer Data Platform category. Finalists represent the best products, technologies, and services in software, information and business technology.
Acknowledged as the premier awards program for the software and information industries for 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. The Omeda CDP was honored as one of 150 finalists across the 40 business technology categories.
The Omeda CDP is the leading audience management solution for companies looking to capitalize on rich meta website data & execute all audience targeting under one platform. While other CDP’s are designed to provide a simple point solution strategy, Omeda’s CDP is part of the overarching audience orchestration. The solution features:
- Web Tracking
- Real-time Data
- Native Solutions
- Data Segmenting
- Enhanced Marketing Automation
- External Integrations
Omeda’s clients have found success using The Omeda CDP for all their martech needs. The platform is designed to make essential audience targeting operations easily executable. Whether a user wants to convert unknown web visitors to known contacts, implement content metering campaigns, simplify their martech stack, provide personalized, targeted messaging and integrate with other tools, they can do it all through The Omeda CDP.
“We are very happy to see that The Omeda CDP has been named as a Finalist for the SIIA CODiE Awards’ Best CDP Category for the second year in a row. Our platform is constantly being updated with new features and releases to provide our clients with the most current solutions and offerings. Being honored as a finalist is great recognition and we are very appreciative to SIIA for the opportunity,” commented Tony Napoleone, Omeda’s VP of Client Success.
The SIIA CODiE Awards are the industry’s only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review. Their scores determine the SIIA CODiE Award finalists which accounts for 80% of the overall score. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Business Technology category winners will be announced May 18 during an online winner announcement ceremony.
Details about each finalist are listed at https://www.siia.net/codie/2020-Finalists.
If you would like more information on The Omeda CDP or would like to learn more about how Omeda collects and stores audience data, operates as a leading CDP, and additional offerings available, please reach out to our team at getstarted@omeda.com. You can also find further details on our website: https://www.omeda.com/customer-data-platform/.
About Omeda
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
