Q3 2019 Email Engagement Performance

Last updated: July 17, 2023

Email engagement is a hot topic in any industry, and one that consistently remains popular because of the success email campaigns can return. With each industry there are differences in norms for how recipients interact with email promotions that land in their inbox. B2B brands may resonate differently than B2C. Overall, the same questions remain: “What is a good open and click through rate?” and “How do I compare to other senders in the business. Take a look at the Q3 2019 information on email statistics. They are broken out based off of email type – Third Party, Newsletters and Digital Magazines.

Third Party

Client	Delivered %	Unique Opens/Deliv	Unique Clicks/Deliv	Unique Clicks/Opens	Unsubscribe	Category of Total Send Volume
Client A	97.42%	7.83%	3.52%	44.94%	0.14%	Highest
Client B	95.15%	17.98%	3.59%	19.93%	0.33%	Higher
Client C	96.26%	16.87%	2.64%	15.67%	0.24%	Highest
Client D	98.43%	19.57%	4.50%	23.00%	0.39%	Higher
Client E	99.12%	16.55%	1.78%	10.73%	0.16%	High
Client F	96.90%	14.87%	4.42%	29.74%	0.23%	High
Client G	97.53%	16.44%	1.57%	9.54%	0.26%	Highest
Client H	92.98%	15.90%	2.54%	15.97%	0.21%	Highest

Client	Delivered %	Unique Opens/Deliv	Unique Clicks/Deliv	Unique Clicks/Opens	Unsubscribe	Category of Total Send Volume
Client A	97.16%	5.8%	2.45%	42.28%	0.10%	Highest
Client B	96.61%	18.85%	3.46%	18.34%	0.28%	Higher
Client C	95.35%	17.7%	2.7%	15.23%	0.30%	Highest
Client D	98.47%	16.84%	3.61%	21.46%	0.28%	Higher
Client E	99.36%	15.73%	1.56%	9.94%	0.14%	High
Client F	96.51%	13.38%	3.78%	28.23%	0.17%	High
Client G	97.85%	15.7%	1.39%	8.88%	0.25%	Highest
Client H	93.57%	19.28%	2.75%	14.25%	0.3%	Highest

Category of Personal Information	Category of Source from Which Data is Collected	Purpose of Collection	Category of Third Parties to Whom Data is Disclosed
Personal information collected by our customers	Our customers	To provide our services to our customers	Service Providers such as Amazon Web Services, Quality Technology Services, Microsoft Office 365, Google, Hosted PCI, SnowFlake Computing, Salesforce
Automatically collected information such as IP address, device type, browser type	Cookies and other tracking technologies	Conducting analytics and improving our website

Newsletters

Column Name	Max Length (Characters)	Description
Customer ID	N/A	Used to tie a row to an existing customer. - Overlaps with Postal Address ID. Having both is redundant.
Postal Address ID	N/A	Used to tie a row to an existing customer. - Overlaps with Customer ID. Having both is redundant. Customer ID will be used if both are mapped.
First Name	100	First part of the name of a customer. - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
Middle Name	100	Second part of the name of a customer.
Last Name	100	Third part of the name of a customer. - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
First-Name Last-Name	500*	Full name field that breaks the name into different columns during processing. - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used. - Not ideal for complex names. Use individual columns for better precision.
Last-Name First-Name	500*	Full name field that breaks the name into different columns during processing. - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used. - Not ideal for complex names. Use individual columns for better precision.
Last Name, First Name	500*	Full name field that breaks the name into different columns during processing. - Comma is used to break up the names. - Not ideal for complex names. Use individual columns for better precision.
Salutation	10	Used for things such as Dr, Mr, Mrs, Ms.
Suffix	10	Used for things such as Senior, Sr, Junior, Jr, PhD.
Title	100	Used for things like "Software Developer," "Chief Executive Officer," "Chief Marketing Officer."
Gender	1	The gender of the customer.
External Customer ID	255	An alternative identifier belonging to a non-Omeda system.

Report Header	Field Explanation
Track ID	ID of the Email Send
Link ID	ID of Link In Email Builder
Click Date	Date Click Occurred
Is Real	Indicates Real Click (Not Bot-generated)
Link Url	URL of Link Clicked
Email Address	Recipient Email
User Agent	String capturing OS/Browser/Version of Click Generating Entity
Source IP	IP address of Click-generating entity
Reason	Fake Click Trigger Internal ID
Fake Click Trigger Value	Friendly Description for Fake Click Trigger Reason

[table “32” not found /]

Digital Magazine:

Column	Max Length (Characters)	Description
Company Name	255	Name of the company that should be addressed.
Street	255	The street address. Example: 1 N Dearborn St
Apt / Suite / Mailstop	255	Part of the street address for rooms at the given street location.
Extra Address	255	Used for any additional information regarding street not satisfied by the previous fields.
City	100	City of the address.
Region Code	100	Abbreviated version of the State, Province, Territory, etc. name.
Region	100	State, Province, Territory, etc. name.
Country Code	100	Abbreviated version of the Country's name.
Country	100	Country's Name
Postal Code	50	Postal identifier. If it's a US zip-code, the program will attempt to parse out the relevant parts of it's zip+4.

Reason code	Reason Code Description
1	Two clicks within 2000 milliseconds (2 seconds)
2	More than 10 clicks within 30 seconds
3	Percentage of fake clicks exceeds 50%
4	Number of unique source IP address exceeds 12
5	Total number of clicks received exceeds 200
6	Number of unique user agents exceeds 9
7	User agent of click is within pre-defined list
8	Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
9	Source IP address of click is within pre-defined list
10	Link was clicked 5 seconds after send

[table “33” not found /]

Photo by Mikaela Wiedenhoff on Unsplash

Get ahead with innovative marketing automation! Unleash conversions & engage audiences:

Subscribe to our newsletter

What you should do now

Schedule a Demo to see how Omeda can help your team.
Read more Marketing Technology articles in our blog.
If you know someone who’d enjoy this article, share it with them via Facebook, Twitter, LinkedIn, or email.