Success Story: How Gardner Actions First-Party Data for Cross-Branded Promotions

Recorded on: September 15, 2022

Learn all about Gardner Business Media’s use of first-party audience data, including how the discovery of how one of Gardner’s audience members, a Tooling Manager from Washington, was engaging with content about 3D printing on one of Gardner’s manufacturing sites, but was unaware Gardner had another brand just for 3D printing in manufacturing environments.

In this webinar, Gardner walks through that discovery and shares the different ways they are now using first-party data to promote webinars, retarget events and grow their audience across brands and platforms.

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