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Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized Re-Engagement Campaigns Re-engaging inactive email subscribers…

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

Newsletters have become one of the most important revenue drivers for media companies. But with more money has come more competition — and more competition for your audience’s attention.  That’s…

Newsletters are one of the best ways to connect with your audience and make some money while you’re at it. But to really see growth and revenue, you need a…

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

Following email deliverability best practices helps you engage your engagement, ensure your emails reach your audience, and increase your revenue. And even small strategy tweaks can improve your deliverability and…

Yesterday, Apple announced changes to pre-header text and its inbox sorting algorithm on iOS and macOS as part of Apple Intelligence, its new AI initiative set to roll out this…

Media brands need more direct ways to reach and engage their audience. And your audience expects you to engage them wherever they are, whether through email and your website or…

To attract attention, your emails need to catch the audience’s eye right away.  Interactive elements go a long way toward helping you do that. But certain HTML elements make your…

Odyssey — Omeda’s marketing automation platform — helps you give your audience the customized, cohesive experiences they expect across email, website and ads.  But effective campaigns have a lot of…

Google recently announced a series of major changes in how it handles email in order to cut down on spam and keep inboxes safe.  Starting February 2024, Google says that…

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…