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Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

Newsletters are one of the most impactful ways to engage your audience while advancing your marketing strategy: According to Nielsen Norman Group, 90% of consumers prefer to receive updates via…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

One of the biggest benefits of subscription models is their predictability: Subscribers receive a steady stream of content or products each month, while businesses get a predictable source of revenue.

Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible.

Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure. But if you’ve got 30,000 people and their…

Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

Churn is a natural part of any email list. But left unchecked, unsubscribes can harm your email marketing metrics, campaign success and even your sending reputation. If you’re seeing a…

Email remains one of the most cost-effective, successful and highest-impact marketing channels out there. But that’s only true if you’re keeping up with the digital marketing trends that drive results.…

As we approach 2023, two major marketing trends are emerging in marketing. Marketers will need to do more with less: 2022 has been defined by economic instability. Major industries have…

With the widespread shift of remote work has come equally widespread email fatigue. And people are especially sick of receiving emails that aren’t relevant for their needs. That in mind,…

Transactional emails – like welcome emails, order confirmations, and receipts – have an open rate of 40-50% and click rates of 10-20%, more than double the average for promotional emails.…

Are you worried that nobody’s reading your emails? Well, those fears might be justified: According to our research, only 33 percent of any list’s total known audience engaged in the…