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Newsletters are one of the best and most cost-effective ways for you to connect with — and eventually monetize — your audience. Research from a wide variety of publications bears…

With social and search traffic becoming less reliable, media operators need to create a direct connection with their audience in order to survive. But after 15 years of depending on…

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

Email marketing is one of the highest-impact, lowest-cost ways to connect with your audience. And the penalty for falling short has never been higher. So in this post, we’re presenting…

Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab.    It’s a valid concern: Most people don’t check…

Segmentation is one of the best ways to engage your audience, earn their trust and ultimately drive sales.   With so much data at your fingertips, you’ve got an infinite…

While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will resonate with your audience. (Who hasn’t…

Considering starting a cold email marketing campaign? Cold email can get you right in front of your target audience and help you attract important new business opportunities. But it’s not…

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…