Articles by category: Email & Marketing Automation

Get out of the walled garden: why and how to (re)create a direct connection with your audience

Get out of the walled garden: why and how to (re)create a direct connection with your audience

Last updated: April 11, 2024

With social and search traffic becoming less reliable, media operators need to create a direct connection with their audience in order to survive. But after 15 years of depending on…

How to advocate for audience development within your company

How to advocate for audience development within your company

Last updated: March 28, 2024

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

The biggest barriers to creating a strong content strategy (+ how to break them)

The biggest barriers to creating a strong content strategy (+ how to break them)

Last updated: January 9, 2024

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

How to simplify your content workflow

How to simplify your content workflow

Last updated: December 7, 2023

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

Best Resources of 2023

Best Resources of 2023

Last updated: December 4, 2023

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

Need to engage new subscribers? Fix this one thing.

Need to engage new subscribers? Fix this one thing.

Last updated: December 20, 2023

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

8 tips for implementing seamless marketing automation

8 tips for implementing seamless marketing automation

Last updated: December 20, 2023

Marketing automation helps you power campaigns and run your marketing more efficiently. But to successfully implement marketing automation, your marketing strategy and data quality both need to be in top…

How to drive paid subscriptions from your email newsletter readers

How to drive paid subscriptions from your email newsletter readers

Last updated: November 27, 2023

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

11 common email marketing mistakes to avoid

11 common email marketing mistakes to avoid

Last updated: October 17, 2023

Email marketing is one of the highest-impact, lowest-cost ways to connect with your audience. And the penalty for falling short has never been higher. So in this post, we’re presenting…

How to stay out of the Gmail Promotions tab in 2023

How to stay out of the Gmail Promotions tab in 2023

Last updated: October 16, 2023

Since the rollout of the Gmail Promotions tab, email marketers have worried about getting their emails buried in this secondary tab.    It’s a valid concern: Most people don’t check…

Why and how to segment your audience by engagement level

Why and how to segment your audience by engagement level

Last updated: November 1, 2023

Segmentation is one of the best ways to engage your audience, earn their trust and ultimately drive sales.   With so much data at your fingertips, you’ve got an infinite…

A/B testing best practices: how to create campaigns that convert

A/B testing best practices: how to create campaigns that convert

Last updated: October 12, 2023

While marketing decisions are becoming more grounded in observable customer data, it can still be difficult to predict exactly what copy or design will resonate with your audience. (Who hasn’t…

4 strategies for getting results from your cold email marketing campaigns

4 strategies for getting results from your cold email marketing campaigns

Last updated: October 12, 2023

Considering starting a cold email marketing campaign? Cold email can get you right in front of your target audience and help you attract important new business opportunities. But it’s not…

6 Simple Ways to Get More Email Clicks

6 Simple Ways to Get More Email Clicks

Last updated: October 3, 2023

Clicks are the most important currency for any email marketer, whether you’re running ads in your weekly newsletters, trying to convert newsletter readers into paid subscribers, or trying to increase…

How to create an email marketing automation strategy

How to create an email marketing automation strategy

Last updated: September 6, 2023

To succeed in 2023, enterprise marketers need to scale their email marketing — without losing the personal touch their customers expect. The solution? Marketing automation. Marketing automation is technology that…

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