Articles by category: Subscription Management

6 ways to drive first-party data and increase engagement with registration walls

6 ways to drive first-party data and increase engagement with registration walls

Last updated: February 27, 2024

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with your audience if you don’t know…

Secrets to securing a sustainable subscriber base

Secrets to securing a sustainable subscriber base

Last updated: January 24, 2024

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility you have to grow your business,…

The top 5 reasons why your audience subscribes

The top 5 reasons why your audience subscribes

Last updated: January 29, 2024

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…

The biggest barriers to creating a strong content strategy (+ how to break them)

The biggest barriers to creating a strong content strategy (+ how to break them)

Last updated: January 9, 2024

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

How can I turn my audience into a community?

How can I turn my audience into a community?

Last updated: January 4, 2024

Cultivating a loyal and engaged audience goes beyond getting impressions and clicks – It’s about building a thriving community.   In this article, learn how to transform your passive audience into…

5 effective strategies to reduce your subscriber acquisition costs

5 effective strategies to reduce your subscriber acquisition costs

Last updated: January 8, 2024

You need to get more paid subscribers. But your budget just got cut, your team’s getting stretched across more and more initiatives, and your campaign costs just keep going up.…

How to make your subscribers feel valued

How to make your subscribers feel valued

Last updated: December 29, 2023

By now, you know you can’t depend on fleeting traffic to drive your media business: Top news sites got about 11.5 percent of their web traffic in the United States…

How to use your audience data to drive engagements and conversions

How to use your audience data to drive engagements and conversions

Last updated: December 29, 2023

Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…

How to simplify your content workflow

How to simplify your content workflow

Last updated: December 7, 2023

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

Best Resources of 2023

Best Resources of 2023

Last updated: December 4, 2023

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

5 paywall examples from legacy media to inspire your monetization strategy

5 paywall examples from legacy media to inspire your monetization strategy

Last updated: November 29, 2023

With ad revenue slowing down and programmatic revenue set to plummet in 2024, subscriptions are becoming more important than ever. More publishers are investing in subscription and membership in 2023,…

5 sure ways to spark website engagement

5 sure ways to spark website engagement

Last updated: November 29, 2023

According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

Need to engage new subscribers? Fix this one thing.

Need to engage new subscribers? Fix this one thing.

Last updated: December 20, 2023

As a terminally online writer, I sign up for a lot of newsletters. But I’m also a busy professional with a short attention span, so I forget about most of…

How to drive paid subscriptions from your email newsletter readers

How to drive paid subscriptions from your email newsletter readers

Last updated: November 27, 2023

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

6 tips to reduce churn (and keep your customers happy)

6 tips to reduce churn (and keep your customers happy)

Last updated: October 3, 2023

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

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