Articles by category: Subscription Management
Don’t Let Unknown Solutions Hold You Back from Growth and Innovation
Last updated: July 17, 2023
At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our…
New Client Partnerships for Omeda in 2019
Last updated: July 17, 2023
Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client…
Last updated: February 24, 2023
A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with…
The Five-Step Guide to Metering Content
Last updated: June 7, 2023
One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block…
Omeda Launches Content Metering
Last updated: July 17, 2023
PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a new metering tool which allows clients…
Last updated: February 24, 2023
We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of…
OX3 – John Yedinak from Aging Media Network and Sean Griffey from Industry Dive
Last updated: July 17, 2023
Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry Dive. James took old tweets from…
OX3 – Linda Longton from Randall-Reilly
Last updated: July 17, 2023
Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to…
OX3 – Jessica Cole from Becker’s Healthcare
Last updated: February 24, 2023
CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year,…
OX3 – Matthew Yorke from Northstar Travel Group
Last updated: July 17, 2023
Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather…
OX3 – Joel Hughes from Ensemble IQ
Last updated: July 17, 2023
Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what…
OX3 – Jeff Litvack from AdWeek
Last updated: July 17, 2023
Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing…
Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange
Last updated: February 24, 2023
OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects…
Reliability and Accountability Continue to Rise in the Digital Media Space
Last updated: February 24, 2023
Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and…
Apple News+ Is Here and Everyone Should Be Paying Attention
Last updated: July 17, 2023
What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300 magazines to the existing app. This…
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