Blog

Need new subscribers for your publication? Look no further than your newsletter.   Your newsletter subscribers are significantly more likely to become paid subscribers:  Elizabeth Goodridge, the New York Times’…

According to the Harvard Business Review, a 5% increase in customer retention can increase profits anywhere from 25-95%. So if you’re worried about your cash flow, prioritize customer retention.  Besides…

For media companies, paywalls are one of the most effective ways to generate revenue for media companies. But paid content is a hard sell for generation that grew up on…

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding has a huge impact on whether…

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling short financially and provide effective solutions…

With subscriber acquisition costs on the rise, optimizing for recirculation is way more effective (and usually, easier) than continually chasing new readers. But if you’re already struggling to get people…

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers.   When your organization was just getting started, this was a simple process. Just…

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…