Omeda Acquires Subscription Fulfillment Business from ESP Computer Services
Last updated: January 12, 2021
ESP subscription clients will migrate to Omeda’s full-stack solution built for professional content creators
Chicago, IL – January 13th, 2021 – Omeda, the industry leader in enterprise audience relationship management and activation, and ESP Computer Services (ESP), announced today that Omeda has acquired the subscription fulfillment business from ESP.
“We are excited to welcome ESP clients to the Omeda family and further expand our growing list of consumer publishing partners. We realize that first party audience data will be the foundation for all publishers moving forward regardless if they are consumer or B2B, paid or nonpaid, digital or print, metered or gated. And given the current changes in the marketplace with other fulfillment providers, Omeda is well positioned to service a variety of publishers of any size or business model. We provide the unique ability to simplify the marketing technology stack and manage robust and flexible subscription offerings for both consumer and business media publishers.”Aaron Oberman, CEO, Omeda
Omeda and ESP will work closely together in the coming months to ensure a smooth and seamless transition for ESP clients to Omeda’s full platform suite of data management, subscription management, marketing automation, and customer data platform (CDP) capabilities. Omeda’s platform provides ESP clients with a true 360-degree view of their audience and activation channels across email, content metering, paywalls, on-site targeting, social, and display.
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ESP will continue to provide custom programming, product fulfillment warehouse services, mail house, and lettershop services independently, which were not included in the transaction.
“We’ve known the Omeda team for many years and have always been impressed by their platform and service. I’m pleased that we found a partner with Omeda that will continue to support and provide our clients with world class service and technology. This transition of our subscription business will allow us to focus on our core offerings and continue to service our shared clients by offering complementary services vital to publisher’s needs.”Stefan Beeli, CEO, ESP Computer Services
By combining CDP, marketing automation, email, metering, consent and subscription management all in one platform Omeda has solved the complex MarTech stack dilemma.
“We see the convergence of B2B and consumer publishing and believe our platform is unique in the marketplace. There are many good service providers but at the end of the day they are point solutions that solve only a fraction of a publisher’s needs. Omeda provides a complete solution for today’s modern media company.”Aaron Oberman, CEO, Omeda
Now with over 200 clients in the media and publishing industry and 40 years in the industry, Omeda has established itself as the premium software and technology provider to the media and publishing industry.
VP, Client Experience
ESP Computer Services
About Omeda Holdings LLC
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.
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