Omeda and Ignite Technologies Announce Agreement to Transition Knowledge Marketing Customers to Omeda

    Last updated: February 24, 2023

    Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers


    Chicago, IL and Austin, TX– June 30, 2020 – Omeda, the industry leader in enterprise audience relationship management and activation, and Ignite Technologies, the leader in Enterprise Performance Acceleration, announced today that Ignite will transition Knowledge Marketing (KM) clients to Omeda’s platform.

    Ignite and Omeda will work closely together in the coming weeks to affect a smooth and seamless transition for KM customers to Omeda’s full platform suite of data management, subscription management, marketing automation, and customer data platform (CDP) capabilities. Omeda’s platform provides Knowledge Marketing customers with a true 360-degree view of their audience and activation channels across email, social, display, and on-site targeting.

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    “We’re excited to work with Ignite’s KM clients to provide the capabilities of our leading audience management platform,” said Aaron Oberman, CEO, Omeda. “Omeda’s platform can immediately help KM clients capitalize on their customers’ audience data and execute all activation efforts under a single platform. While there are many point solutions in the market, Omeda’s end-to-end platform provides our clients with an actionable marketing database designed to drive engagement and revenue.”

     “As the first real-time audience platform that provides a 360-degree view of all audience data, Omeda will help KM customers optimize how customer data is used to drive their business,” said Davin Cushman, CEO, Ignite Technologies. “This is a fantastic opportunity for Ignite Knowledge Marketing customers. We’re pleased to work with the recognized audience management experts at Omeda, and we believe this transfer is indicative of Ignite’s long-standing commitment to 100% customer success.”

    With 120 clients in the media and publishing industry and 40 years in the industry, Omeda has established itself as a premium software and technology provider, managing 110 million B2B audience records, sending 4.5 billion emails per year, and tracking 30 million website users on a monthly basis. By simplifying the MarTech stack, Omeda client’s benefit from a combined CDP and marketing automation platform with a fully governed, compliant database built to activate and monetize their audience.



    Tony Napoleone, VP, Client Success

    Ignite Technologies

    About Omeda Holdings LLC

    Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.

    About Ignite Technologies, Inc.

    As a leader in Enterprise Performance Acceleration, our powerful enterprise software platform helps organizations grow revenue, optimize expense and accelerate transformation through a model where every customer has access to every product in our portfolio. Ignite’s Platform includes six suites: eCommerce & Digital Engagement, Communications and Remote Engagement, Customer Experience Management, Sales & Marketing Enablement, Functional Process Automation and Information Technology Acceleration. We are proud to lead all our efforts with a sharp focus on a simple but challenging objective – 100% customer success – measured through achievements of our customers.

    All products referenced herein are trademarks of their respective companies.

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