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Respect the Limitations of Today’s Information Overload Be the best marketer you can by saving your audience time. Write and design with this in mind. Compose pieces to the level…

Trends can often lead to over-exaggerations and absolute statements, which can transform into myths in an industry. For the publishing industry this holds true, with many myths being present.  Although…

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a new solution is revealed in the…

Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data,…

For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018,…

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and…

Reviewing your email performance metrics is an important part of your promotion plan, especially for determining the effectiveness of changes you made to your overall email strategy. Randomly inflated open…

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The…

What to Check Before Taking Your Voyages Live As our team has begun implementing Odyssey into our own marketing promotion strategy, we have encountered some important things to remember when…

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our…

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client…

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods of change – each bringing with…

For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has…

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This allows companies to limit and/or block…

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you…