Blog

What’s the most powerful UX in the world? It’s not a TikTok swipe. Not a drag-and-drop dashboard. Not a glowing, gamified data viz. It’s… a blinking cursor. At OX8, Omeda’s…

How Endeavor Reengaged $1M in Audience—By Automating Smarter If you’re still manually updating email campaigns or waiting on an editor to send you a list of top articles, Matt Downing…

So far, 2025 has brought a mishmash of state-level privacy laws, a rising tide of AI governance implications, and exactly zero federal legislation to tie it all together. That means…

Kate Hand didn’t come to OX8 with her usual tidy listicle. She came with a message: If your media company wants to survive in a post-AI world, it’s not about…

You know your market. But do you know your digital audience?  Local broadcasters have long held the crown when it comes to trust, reach, and relevance. For decades, you’ve been…

Why your member engagement strategy might be missing its most powerful tool, and how a Customer Data Platform (CDP) can change the game.  For non-profit and professional associations, an Audience…

Your Audience Is Your Biggest Opportunity—If You Know How to Use It CHICAGO, IL (May 16, 2025) — At this year’s Omeda Idea Exchange, Omeda announced a bold new push…

In our latest State of Audience report, we learned that the most important source of revenue for audience-driven businesses are digital ad sales. (94% cite advertising as their primary growth…

Many companies rely heavily on marketing through non-owned channels like Google and Meta. While these platforms provide access to large audiences and advanced advertising tools, they also present significant risks.…

Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized Re-Engagement Campaigns Re-engaging inactive email subscribers…

How Firecrown Unifies and Uses First Party Data to Win—with Insights from COO, Nicole McGuire In a world of tightening privacy regulations and fading third-party cookies, unified first party data…

Co-Founder of B2B Media Powerhouse, Industry Dive, Joins Omeda’s Board CHICAGO, Mar. 4, 2025 | Omeda, a leading audience marketing SaaS platform, is pleased to announce B2B media industry veteran…

Audience data hygiene isn’t just a best practice or busy work. It’s essential for getting actionable audience data. Actionable data drives growth and revenue. Think of your valuable audience data…

Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have…

In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…