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The explosion of new marketing platforms has made the customer journey much more fragmented and customized. While giving people more places to find you is a net positive, it makes…

CDP. AMS. CRM. All of these tools can help you manage your audience data, improve your customer experiences and drive revenue.    But they don’t collect, manage and activate audience data…

In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…

Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

You spent hours planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend…

Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels.    Using drip campaigns, marketers can guide customers through a cross-channel customer journey that’s customized to…

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

Despite uncertainty in the global economy, the ad market is expected to grow by 3.4% in 2023, according to experts at Magna, one of the world’s largest ad buying firms.  …

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years.   Most common knowledge about send…

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

In February, many of the world’s biggest media companies saw their ads come to a standstill as their bid requests for programmatic ads kept turning up 503 errors. This left…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early 2010s absolutely revolutionized the way we…

Effective email design makes the difference between earning clicks and getting bounces. With some simple design and copy optimizations, you can make your emails more skimmable and effective — without losing…